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European Marketing Qualification Framework. Presentation at the SETA workshop 11/2006. Pl Chasseurs Ardennais, 20 1030 BRUXELLES, Belgique http:// Presentation’s points. Presentation of the EMC Accreditation pillar –EMQF Interest of the EMQF for the participants.

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european marketing qualification framework

European Marketing Qualification Framework

Presentation at the SETA workshop


Pl Chasseurs Ardennais, 20

1030 BRUXELLES, Belgique


presentation s points
Presentation’s points
  • Presentation of the EMC
  • Accreditation pillar –EMQF
  • Interest of the EMQF for the participants
introduction to emc
Introduction to EMC




The European Marketing Confederation (EMC) is an umbrella organisation for marketing and sales associations.


... the hub for marketing and sales profession...

(*)National or Regional

our members
Our members

Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Netherlands, Portugal, South Africa, Sweden, Russia, Turkey, Ukraine, United Kingdom

EMC is a confederation

... covering over 80% of the major marketing-related associations in Europe ...

our principles
Our principles

VisionTo be the voice of the marketing profession in Europe and even further

MissionThe promotion and development of marketing as the fundamental business process leading to economic growth and prosperity and the improvement of the competitive position of Europe’s trade, industry and commerce

some info
Some info...
  • 17 associations covering 16 countries in Europe, including South Africa, Russia, Ukraine and Turkey
  • Representing +200000 marketing professionals at all levels: from senior management to entrepreneurs and business teachers and students
  • In existance since 1967, based in Brussels since 1993
  • Established as a not-for-profit organisation and registered in Belgium
emc activities 5 pillars
EMC Activities – 5 pillars
  • Best Practices in Marketing
  • Best Practices in Associations
  • EU information for marketers
  • EU representation
  • Accreditation process - EMQF

… on-going projects: Euromarketers; Marketing Compass; European Marketer …

accreditation pillar emqf
Accreditation pillar - EMQF
  • Aim: recognition of marketing and sales skills / facilitate mobility
  • Means: EU Leonardo project – CERCOM2004

(CERCOM: Certification of Competences and Qualifications in the Sales and Marketing Functions in Europe)

  • Creation of a PQC to support the accreditation scheme
emqf situation 2006
EMQF – situation 2006

Launch of EMQF: recognition of marketers’ skills

Active participants:

Mapping process:

Goals for the future…Broader, Deeper, Stronger…

emqf benefits for participants i
EMQF – Benefits for participants I
  • Participants as EMC members:

- volontary and exclusive network broadening

- quality process

- closer relationship with companies and authorities

(level grid based on the EQF levels at European level)

  • Participants as individuals:

- clear description of their skills

- facilitates the recognition of competences

- strength of process based on EQF recommendations

emqf benefits for participants ii
EMQF – Benefits for participants II
  • Participants as companies:

- clear translation of the qualifications

- facilitated contact with training bodies

- quality control via the UIN

  • Participants as professional training bodies:

- scheme at international dimension

- strength of the EQF basis

- matches the needs of the labour market (EMQF)

- validation of non-formal and informal learning