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Marketing Database Solutions – Business Data Integration Tool | Info CheckPoint

Info CheckPoint provides business to business data through an online application that allows instant access to largest business professional’s database. A best tool to get worldwide companies information.

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Marketing Database Solutions – Business Data Integration Tool | Info CheckPoint

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  1. IT’S ALL ABOUT THE DATA! 1/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com 1/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  2. CONTENTS Why Update Data? Data Collection Data Verification & Validation Data Updation Data Quality 2/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  3. Why Update DATA? BECAUSE 3/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  4. DATA Collection 4/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  5. DATA Collection Sources Email Campaigns . Offers .Free Magazines . Newspaper Subscription Offers .Social Media . LinkedIn Facebook . Twitter . Web Based Profiles .Tradeshow Attendee Lists Public Record Information . Phone surveys .Web Based Registrations . B2B Directory Partnerships .Telephone and Web Directories .Annual Reports SEC Filings 5/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  6. DATA VERIFICATION& VALIDATION 6/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  7. DATA Validation Process • Finding Duplicates - Records are checked to find out if the email already exists in the database (Data Central) • Contacts are verified and considered valid or invalid using reliable sources such as the Website, LinkedIn or CorpWiki • Emails are appended based on information from Data Central and Google • In case of company acquisition, company name and email domain is updated using information from Data Central and Google • Contacts are verified through multiple sources • Additional contacts are added from the company website Data specialist logs in to Data Central Data Set is Validated! • Appending of other data from the company website such as Phone Number, Fax, Address, City, State ZIP Code, Direct Dial Phone number, etc. • If contact details match any 3 of the sources it is considered valid • If alternative contact is not available, the record if flagged invalid • If contact is invalid, the contact is replaced with new, alternative contact • Social Media handles are appended using websites such as Linkedin and Twitter • If the contact is valid and title is wrong , it is replaced with new title 7/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  8. Our Dedicated Tele-Verification Specialists 8/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  9. WML Data Cleansing Process Data is replaced and updated with current information Undelivered emails are identified Non-working fields are identified data Address information is replaced using NCOA Undeliverable emails are replaced using ECOA Incorrect syntax in emails are identified Dead domain names are identified Domains are verified and validated Data values are ensured they comply with defined parameters Data is manually verified and consolidated Accuracy of data and de-duping is ensured Invalid IDs are identified 9/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  10. DATA UPDATION 10/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  11. Data Updation Sources • News Feeds • Tele-Verification • Email Campaigns • Event Attendees • Online Surveys, Forums • Social Networking Sites - LinkedIn, Face book, Twitter • Multiple Sources – Subscription from our own opt-in domains 11/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  12. Data Updating Services • Tele-verification of contacts • New customer data collection and verification (online & offline) • File cleaning and updating • Address standardization and formatting • Company classification and buyer role identification • Technology used identification • Phone & FAX number validation • Opt-in & opt-out email campaigns • Social media integration 12/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  13. How Often is Data Updated? • Updates Every Minute • Updates Every Month 160K direct dial numbers added every month All 20 million records email verified every month Verification results get updated every month Ping test for all 20 million, no spam traps, no syntax errors Email campaign results (received from campaign team & append team) are updated monthly basis. Clicks, opens, Opt-in, Opt-out, Bounce details are updated along with the date of verification. New contacts added every minute Contacts updated every minute 1.2 million televerified records Contacts added with social media links Complete data with first name, last name and email Contacts with duplicate names have been removed from database (1 million records) 13/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  14. Data Updation What’s Coming Up Next Photo Links will be updated soon 30% of records are going to be updated with DUNS Number Technology information will be enabled soon 14/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  15. Contacts Updated in 2012 July 460 330 130 June 350 320 165 May 330 301 160 Apr 300 280 150 Mar 280 250 112 Feb 240 165 123 Jan 203 150 100 New 15/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  16. DATA QUALITY 16/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  17. Quality Check and Update Process 17/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  18. Data Quality Management We create and maintain a set of processes known as Input Editing Standards (IES) , document the same and refresh the same often. We train our team on IES, (new recruits as well as current members) on a quarterly basis to keep them updated with standards, benchmarks and best practices. We consistently update email verification and tele-verification results by maintaining a separate flag for each record. We manually check and update data on an ongoing basis 18/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  19. Data Quality Management • We flag invalid and • non-existence contacts. • We update NCOA status using 3rd party vendors like QAS, Mellisa Data etc. • We maintain Primary SIC Codes & SIC Codes in separate columns. Examples of how we maintain data quality • We update revenue, employees, SIC codes and industry details frequently using the data downloaded from sources like Hoovers, InfoUsa Etc., every month • We add additional Columns Title Level & Department to increase the credibility. • We maintain two separate columns for Titles. One with the actual Titles and other one for the primary responsible role. 19/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  20. How Data Quality is Maintained Profile Monitor Cleanse Enrich Parse & Standardize Match 20/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  21. How Data Quality is Maintained • PROFILE – First Line of Defense • We identify data quality issues that require immediate attention, to avoid unnecessary processing of inaccurate data sets. • CLEANSE – Standardize and Normalize • We modify data values to meet domain restrictions, integrity constraints and business rules that define business standards of the organization. • PARSE & STANDARDIZE - Correct, Validate and Standardize • We use flexible, effective and intelligent techniques to parse and restructure data into a common format, and validate user-defined business values and patterns. 21/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  22. How Data Quality is Maintained • MATCH – Unique Identifiers, Attributes, Transactions and De-duplication • We match and consolidate records, and uniquely identify an entity across business functions. We also add, categorize and describe an entity’s relationship with other business entities. • ENRICH – Name, Phone, Email Validation, Geographic Coding • We identify and enrich internal data by introducing externally sourced, verified data tp increase the value of existing data. • MONITOR- Profile, Value and Pattern Validation • We utilize automated processes to monitor conformance of source data to data quality requirements and business rules as defined by the organization. 22/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  23. THANK YOU 23/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

  24. Call Us : 800 - 662 - 2980 Email : support@infocheckpoint.com Check Us Online : www.infocheckpoint.com Like Us : www.facebook.com/infocheckpoint.search Tweet Us : http://twitter.com/infocheckpoint Pin Us : http://pinterest.com/pin/224405993902951688/ 24/24 Website : www.infocheckpoint.com | Phone : 800 - 662 - 2980 | Email : support@infocheckpoint.com

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