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BUS 343. May 16, 2014 Andrea cameron [email protected] Step 1: Review your assignment.

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bus 343

BUS 343

May 16, 2014

Andrea cameron

[email protected]

step 1 review your assignment
Step 1: Review your assignment
  • In this assignment you will work in teams of two on the particular decision of coming up with a new product concept that makes both money and a better world, and gather and persuasively present evidence that there will be demand for your proposed new product. 
slide4
Why don’t you want to find a report telling you everything you need to know about the SamApple market?
the research process
The Research Process
  • Choose a research question
  • Come up with sub-questions
  • Identify likely publishers
  • Search and cycle your search
  • Write your report
step 2 come up with sub questions
Step 2: Come up with sub-questions
  • ACTIVITY: With your neighbour/s brainstorm sub-questions for our market demand
    • Customers: How much salmon and apples are people currently buying?
    • Competition: Who else is producing enhanced apple products, what is the market share?
    • Economic conditions: Is this a luxury product, or an economical product?
    • Regulatory environment: Are the rules that will prevent distribution of our GMO product to certain countries or regions?
step 4 try a few searches
Step 4: Try a few searches
  • There are library research guides for this!
    • Market Research http://www.lib.sfu.ca/help/subject-guides/business/secondary-market
    • International Market Researchhttp://www.lib.sfu.ca/help/subject-guides/business/international-market
    • Company Informationhttp://www.lib.sfu.ca/help/subject-guides/business/company-info
    • Industry Surveyshttp://www.lib.sfu.ca/help/subject-guides/business/indsurv.htm
step 5 return to step 2 repeat
Step 5: Return to step 2 (repeat)
  • It’s an iterative process, you’re always cycling back as new information creates new questions
  • Keep repeating until you are confident that decisions can be made based on the information you have found.
been to any of these before
Been to any of these before?
  • Passport GMID
  • IBISWorld(Industry Reports)
  • PMB Reports
  • SimplyMap Canada
  • Economist Intelligence Unit
  • World Development Indicators
  • UNData
passport gmid
Passport GMID

COUNTRIES

CONSUMERS

INDUSTRIES

COMPANIES

getting help
Getting help
  • Ask a Librarian
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    • Chat
    • In-person
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