1 / 16

BUS 343 Ash Course Tutorial / tutorialoutlet

BUS 343 Entire Course (Ash)<br>For more course tutorials visit<br><br>www.tutorialoutlet.com<br><br>BUS 343 Week 1 DQ 1 Global Markets (Ash)<br>BUS 343 Week 1 DQ 2 WaterAid's Strategy (Ash)<br>BUS 343 Week 2 DQ 1 Combating Bribery (Ash)<br>BUS 343 Week 2 DQ 2 Shell's Values (Ash)<br>BUS 343 Week 2 Assignment Market Research (Ash)<br>BUS 343 Week 3 DQ 1 Shifts in G.D.P. (Ash)<br>BUS 343 Week 3 DQ 2 Globalizing the Mouse (Ash)<br>BUS 343 Week 3 Assignment Marketing to the B<br>

junifer39
Download Presentation

BUS 343 Ash Course Tutorial / tutorialoutlet

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. BUS 343 Ash CourseTutorial For more course tutorials visit www.tutorialoutlet.com

  2. BUS 343 Ash CourseTutorial BUS 343 Entire Course (Ash) For more course tutorials visit www.tutorialoutlet.com BUS 343 Week 1 DQ 1 Global Markets (Ash) BUS 343 Week 1 DQ 2 WaterAid's Strategy (Ash) BUS 343 Week 2 DQ 1 Combating Bribery (Ash) BUS 343 Week 2 DQ 2 Shell's Values (Ash) BUS 343 Week 2 Assignment Market Research (Ash) BUS 343 Week 3 DQ 1 Shifts in G.D.P. (Ash) BUS 343 Week 3 DQ 2 Globalizing the Mouse (Ash) BUS 343 Week 3 Assignment Marketing to the B.O.P. (Ash)

  3. BUS 343 Ash CourseTutorial BUS 343 Week 1 DQ 1 Global Markets (Ash) For more course tutorials visit www.tutorialoutlet.com Businesses today have become increasingly global in scope.  Discuss some of the conditions that have led to the development of global markets.  How does an understanding of geography and history help an international marketer?  Why should international marketers be concerned with cultural considerations in a foreign market?

  4. BUS 343 Ash CourseTutorial BUS 343 Week 1 DQ 2 WaterAid's Strategy For more course tutorials visit www.tutorialoutlet.com WaterAid is a global organization addressing a global problem, an international nongovernmental organization aimed at transforming lives by improving access to safe water, hygiene and sanitation in the world's poorest communities.  Watch the video, WaterAid Global Strategy and evaluate the organization’s marketing strategy.  How effective do you think WaterAid’s marketing strategy will be in achieving its mission?   Where might they fall short, and what might help them succeed in their worldwide efforts?

  5. BUS 343 Ash CourseTutorial BUS 343 Week 2 Assignment Market Research (Ash) For more course tutorials visit www.tutorialoutlet.com Market ResearchSelect a country about which you would like to conduct market research.  Use the secondary sources listed in the Appendix at the end of Chapter 8 in your text, and compile the following information for at least a five-year period prior to the present:Principal ImportsGross National ProductMajor Cities and PopulationPrincipal ExportsChief of StatePrincipal Agricultural Crop

  6. BUS 343 Ash CourseTutorial BUS 343 Week 2 DQ 1 Combating Bribery (Ash) For more course tutorials visit www.tutorialoutlet.com In May 2011, the Commission for Eradication of Corruption in Indonesia (K.P.K.) and the Organization for Economic Cooperation and Development (O.E.C.D.) met to devise a treaty against international bribery practices. Read the Conference Conclusions of the K.P.K./O.E.C.D. Conference on Combating Foreign Bribery in International Business Transactions.  Discuss how the twelve conclusions from the conference will help the international

  7. BUS 343 Ash CourseTutorial BUS 343 Week 2 DQ 2 Shell For more course tutorials visit www.tutorialoutlet.com Review theShell: Our Values site on its corporate values.  To what major issues does Shell highlight its commitment?  Do you think their statements are useful as a guide to ethical and socially responsible decision making?  Why or why not?

  8. BUS 343 Ash CourseTutorial BUS 343 Week 3 Assignment Marketing to the B.O.P. (Ash) For more course tutorials visit www.tutorialoutlet.com Marketing to the B.O.P.Read Case 3-4:  “Marketing to the Bottom of the Pyramid” in Part 6 of your text.  Respond to Question #2 at the end of the case: Marketing to the B.O.P. raises a number of issues revolving around the social responsibility of marketing efforts.  Write a position paper either pro or con on one of the following: Is it exploitation for a company to profit fr

  9. BUS 343 Ash CourseTutorial BUS 343 Week 3 DQ 1 Shifts in G.D.P. (Ash) For more course tutorials visit www.tutorialoutlet.com Shifts in G.D.P Is it possible for an economy to experience economic growth as measured by total G.N.P. without a commensurate rise in the standard of living?  How might this affect a marketing strategy in an emerging market?  Respond to at least two of your classmates’ posts.

  10. BUS 343 Ash CourseTutorial BUS 343 Week 3 DQ 2 Globalizing the Mouse (Ash) For more course tutorials visit www.tutorialoutlet.com Globalizing the Mouse Review the listed fact sheets and statistics on the original Disneyland Resort in Anaheim, CA versus the information found on international Disney Parks, including Tokyo Disney Resort, Disneyland Resort Paris and the Hong Kong Disneyland Resort.  How has Disney differentiated, adapted, and innovated its park experience while still maintaining its branding, quality, and relevance around the world?  How successful do you think they have been in globalizing the Disney Parks brand?  Respond to at least two of your classmates’ posts.

  11. BUS 343 Ash CourseTutorial BUS 343 Week 4 DQ 1 Emerging Air Carriers (Ash) For more course tutorials visit www.tutorialoutlet.com Read the Thomas article, Squeeze Play. Air Transport World, and discuss how long you think the emerging upstart airline carriers in Asia that are featured can continue their competitive role in the face of changing travel patterns and consumer behavior brought on by low cost carriers, the Internet and rising G.D.P.s.  Respond to at least two of your classmates’ posts. BUS 343 Week 4 DQ 1 Emerging Air Carriers

  12. BUS 343 Ash CourseTutorial BUS 343 Week 4 DQ 2 Product Placement (Ash) For more course tutorials visit www.tutorialoutlet.com Product PlacementRead Crossing Borders 16.6 at the end of Chapter 16, then watch a TV show or movie.  Keep track of the number and type of products you see within the context of the show (not commercials).  Explain how this product placement is a type of subliminal messaging.  Respond to at least two o f your classmates’ posts.

  13. BUS 343 Ash CourseTutorial BUS 343 Week 5 DQ 1 Global Pricing (Ash) For more course tutorials visit www.tutorialoutlet.com Global PricingPrice escalation is a major pricing problem for the international marketer.  Explain the concept of price escalation, and discuss two factors that could contribute to making the price of a product much higher in an international market than in the domestic market.  Suggest and explain one method an international marketer could use to counteract price escalation. Respond to at least two of your classmates’ posts.

  14. BUS 343 Ash CourseTutorial BUS 343 Week 5 DQ 2 International Negotiations (Ash) For more course tutorials visit www.tutorialoutlet.com International NegotiationsDescribe the kinds of challenges that are likely to occur during international business negotiations.  If you were setting up an international negotiation team for your company, what would be your most important considerations?  Explain. Respond to at least two of your classmates’ posts.

  15. BUS 343 Ash CourseTutorial BUS 343 Week 5 Written Assignment Marketing Plan (Ash) For more course tutorials visit www.tutorialoutlet.com Assignment:           (Marketing Plan) The Marketing Plan should demonstrate understanding of the reading as well as the implications of new knowledge.  The eight page paper should integrate readings and class discussions into work and life experiences.  It may include explanation and examples from previous experiences as well as implications for future applications.

  16. BUS 343 Ash CourseTutorial

More Related