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Social search: useful tool or time waster ? Karen Blakeman, http://www.rba.co.uk/ Internet Librarian International, L PowerPoint Presentation
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Social search: useful tool or time waster ? Karen Blakeman, http://www.rba.co.uk/ Internet Librarian International, London, 15 th -16 th October 2009. Photo: Google Street View This presentation is licensed under a Creative Commons Attribution 3.0 License. Why social search?.

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Social search: useful tool or time waster ? Karen Blakeman, http://www.rba.co.uk/Internet Librarian International, London, 15th-16th October 2009

Photo: Google Street View

This presentation is licensed under a Creative Commons Attribution 3.0 License

Karen Blakeman www.rba.co.uk

why social search
Why social search?
  • Publican hiring bar staff using Facebook to pre-screen candidates
  • Student used YouTube to find information on the life cycle of the Duck Billed Platypus for an essay
  • Business students assignment on advertising history of Cadbury’s Crème Egg and Dairy Milk – Youtube
  • Conference speaker used Twitter and Facebook to find a Norwegian translator for his presentation
  • Essential part of reputation monitoring for all organisations
  • Essential when researching organisations, competitors, etc
  • What’s happening at Internet Librarian International?!

Karen Blakeman www.rba.co.uk

google show options
Google “Show options”

Karen Blakeman www.rba.co.uk

firefox customise google results
Firefox - customise Google results

Karen Blakeman www.rba.co.uk

yahoo
Yahoo!
  • http://www.yahoo.co.uk/
  • http://search.yahoo.co.uk/http://search.yahoo.com/
  • May start using Bing web search next year
  • Now includes options to limit search to selected networking sites

Karen Blakeman www.rba.co.uk

123people com
123People.com
  • Searches
    • image sections of major search engines
    • Flickr
    • Facebook
    • MySpace
    • LinkedIn
    • blogs
    • web
    • videos
    • news

Karen Blakeman www.rba.co.uk

the people search engine whoozy com
The People Search Engine – Whoozy.com

Karen Blakeman www.rba.co.uk

do social media real time search tools work
Do social media, “real-time” search tools work?
  • Phil Bradley’s blog for examples and reviews
    • http://philbradley.typepad.com/
  • Here today and gone tomorrow
  • Don’t always work on all of the services they claim to cover
  • Superficial coverage
    • but you may only need a quick overview
  • For serious research learn how to use individual, specialist search tools or search the service itself

Karen Blakeman www.rba.co.uk

for example searching twitter and tweets
For example: searching Twitter and tweets
  • Searching public tweets
    • http://search.twitter.com/, http://www.twazzup.com/
  • Google advanced web search and use site search on twitter.com
  • Use your Twitter client on your desktop, laptop, mobile, iphone
    • e.g. Tweetdeck, Seesmic
    • Review: 8 free Twitter clients for better tweeting
      • http://www.computerworld.com/s/article/9138067/Review_8_free_Twitter_clients_for_better_tweeting?taxonomyId=16&pageNumber=2
  • Tweepz.com - Twitter People
  • Phil Bradley's weblog: Twitter Search - 20 alternative search engines
    • http://philbradley.typepad.com/phil_bradleys_weblog/2009/03/twitter-search-20-alternative-search-engines.html

Karen Blakeman www.rba.co.uk

potential drawbacks
Potential drawbacks
  • Users may not appreciate limitations of social media and electronic information in general
  • Assumption that today’s technologies have been around for ever
    • original TV coverage of the storming of the Bastille
    • podcast of Abraham Lincoln delivering the Gettysburg address
    • photo of the baby Jesus with Joseph and Mary
  • Accuracy and authority of information
    • mis-information, intentional or accidental has always existed
    • social networks/web 2 can correct wrong information
      • Twitter campaign to correct mis-reporting by UK newspaper on cervical cancer vaccination and death of a teenager

Karen Blakeman www.rba.co.uk

social search useful tool or time waster
Social search: useful tool or time waster?
  • You go to where the conversations are, where the chat is, where the buzz is
  • It is where people feel comfortable asking questions and sharing information
  • It is where an increasing proportion of the population grew up
  • You can’t ‘gag’ social networks
    • BBC NEWS | Politics | When is a secret not a secret?
    • http://news.bbc.co.uk/1/hi/uk_politics/8304908.stm

For serious research, social search and Web 2.0 are not optional extras - they are an essential part of a search strategy

Karen Blakeman www.rba.co.uk