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Interpreting controversy

Interpreting controversy. Do I have to???. Why interpret controversy. Interpreting controversial topics is hard to avoid Interpretive goals: Create opportunities to connect Provocation. What are your controversial topics?. The techniques. Listen Interpret multiple points of view

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Interpreting controversy

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  1. Interpreting controversy Do I have to???

  2. Why interpret controversy • Interpreting controversial topics is hard to avoid • Interpretive goals: • Create opportunities to connect • Provocation

  3. What are your controversial topics?

  4. The techniques • Listen • Interpret multiple points of view • Never replace one meaning with another • Give your agency’s position equal time • Differentiate: Interpretation v people mgmt • Plan for balance of effect

  5. Acknowledge disagreements • Use universal concepts • Make gestures of respect • Use accurate language • Create strategies ahead of time

  6. Interpretation v Advocacy Interpretation Advocacy • Provoking interest, exploration, discussion of multiple perspectives • Promoting or defending one perspective

  7. Provide a Safe Environment

  8. Use facilitation techniques presenter facilitator • Transmits information • Provides answers • 1-way communication • Self-focus • Allows self-discovery • Provides questions • 2-way communication • Resource/visitor focus

  9. The Interpretive Equation and Climate Change KR + KA + AT = IO KS KP

  10. Interpreting controversy Do I have to???

  11. Don’t just do it… EMBRACE IT!!

  12. Shannanmarcak Public Affairs Specialist Grand Canyon National Park shannan_marcak@nps.gov 928-638-7958

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