1 / 11

The concept of Strategy, Vision, Mission, and Values

The concept of Strategy, Vision, Mission, and Values. Strategy is not about doing better-this is concern of operational effectiveness- strategy is about doing things differently ; hence, the esence of strategy is making choices. Michael Porter. What I s Strategy.

iden
Download Presentation

The concept of Strategy, Vision, Mission, and Values

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. The concept of Strategy, Vision, Mission, andValues

  2. Strategy is not about doing better-this is concern of operational effectiveness- strategy is about doing things differently; hence, the esence of strategy is making choices. Michael Porter

  3. What Is Strategy Business strategy is the notion that strategy is focused on achieving certain goals; that the critical actions that make up a strategy involve allocation of resources; and that strategy implies some consistency integration, or cohesiveness of decisions actions.

  4. Collis and Rukstad identify a hierarchy of strategy statements: • The mission statement is the basic statement of organizational purpose, it addresses “Why we exist.” • A statement of principles or values states “What we believe in and how we will behave.” • The vision statement projects “What we want to be.” • The strategy statement articulates “What our competitive game plan will be.”

  5. Examples of mission, vision and values statements

  6. Starbuck’s mission statement to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time

  7. Starbuck’s environmental mission statement Starbucks is committed to a role of environmental leadership in all facets of our business.

  8. BRAND MISSION To be our customers' favourite place and way to eat. OUR VALUES McDonald's mission is to be our customers' favourite place and way to eat – with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time.

  9. Dunkin’Donuts Our Vision: Serving ResponsiblyTo be recognized as a company that responsibly serves our guests, franchisees, employees, communities, business partners, and the interests of our planet.

More Related