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T ECHNIQUES for E FFECTIVE A LCOHOL M ANAGEMENT

TEAM C OALITION. T ECHNIQUES for E FFECTIVE A LCOHOL M ANAGEMENT. A LCOHOL M ANAGEMENT B EST P RACTICES. TEAM C OALITION.

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T ECHNIQUES for E FFECTIVE A LCOHOL M ANAGEMENT

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  1. TEAM COALITION TECHNIQUESforEFFECTIVE ALCOHOL MANAGEMENT ALCOHOL MANAGEMENT BEST PRACTICES

  2. TEAM COALITION An alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.

  3. TEAM Coalition Members

  4. Strategic Partners • GHSA: Governors Highway Safety Association • HERO Campaign • IACP: International Association of Chiefs of Police • NSA: National Sheriffs’ Association • RADD: The Entertainment Industry’s Voice for Road Safety • SMA: Stadium Managers Association • SUM: Soccer United Marketing

  5. Responsible Drinking…Oxymoron or Manageable Challenge

  6. When Everyone Takes Responsibility • Staffing Companies • Parking Management • Maintenance • Liquor Control Board • Law Enforcement • Fans • League, security reps • Sports Franchise • Facility Managers • Arena Authority • Concessionaire • Alcohol Industry Everyone Wins

  7. How Can TEAM Help Promote Responsible Drinking? Reasonable Efforts • Train ALL facility employees in effective alcohol management • Define, communicate, and enforce Code of Conduct and alcohol service policies • Provide tools for guests to support your efforts • Alert stakeholders of your efforts

  8. Reasonable Efforts • Training for ALL facility employees in effective alcohol management, including certification • Look for WARNING SIGNS OF IMPAIRMENT • Enforce ALCOHOL SERVICE POLICIES • INTERVENE to avoid escalation and keep fans safe • Instill TEAMWORK among all job functions

  9. Evaluating Responses Level One Most Effective • The employee handles the situation effectively Level Two Moderately Effective • The employee attempts to intervene but is not completely successful Level Three Ineffective • The employee does not effectively manage the situation

  10. NBA Arena Employees TEAM-Certification

  11. 5,051 NBA Arena Employees TEAM-Certified in 2010

  12. 71,000 Designated Drivers in 2009/10

  13. Designated-Driver Program Winners • Top 5 NBA Teams for Designated Drivers in 2009/10 • Top 3 NBA Teams for Designated Drivers in 2008/09

  14. Reasonable Efforts • Define, communicate and enforce Code of Conduct and alcohol service policies • Limit tailgating hours • Deny entry to those showing significant warning signs • Limit number of alcohol beverages per transaction • Set maximum serving size • Cut-off alcohol sales before end of event • ID checks • Keep outside alcohol out and inside alcohol in

  15. Reasonable Efforts

  16. Reasonable Efforts • Provide tools for guests to support your efforts • Designated-driver program • Responsibility Has Its Rewards campaign • Safe ride home • Public transportation

  17. Responsibility Has Its Rewards REWARDS RHIR PLEDGE • Buckle Up • Never Drive Drunk • Always Have A Designated Driver • Branded Photos • Video Messages • Tickets to Future Events

  18. Responsibility Has Its Rewards Sweepstakes • Sweepstakes encouraging fans to be designated drivers • NBA, MLB, MLS, NFL, NHL and NCAA participate • Over 500,000 fans pledged in 2009 • Grand prize winners attend NBA Finals – Designated Drivers for the Season representing the two teams competing in the Finals • First prize winner attends the NBA All-Star Game in the following year

  19. Los Angeles Lakers Designated Driver for the Season Julie Hsu 2010 NBA Finals Boston Celtics Designated Driver for the Season Bill Fonte

  20. Reasonable Efforts • Alert stakeholders of your efforts • Fans Don’t Let Fans Drive Drunk program • Communications for radio and TV broadcasters • Press releases • Web site posts • Prepare message points to respond to media inquiries

  21. Promote Accomplishments

  22. When Everyone Takes ResponsibilityEveryone Wins Jill Pepper Executive Director TEAM Coalition 703-647-7431 jill@teamcoalition.org

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