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Exhibition and T radeshow M anagement. by Dr. yo-yo 20-22 June 2004. Exhibition and tradeshow management (Event Management). Continuous Assessment 70% Assignment 1 5% Assignment 2 (Presentation) 10% Assignment 3 5% Assignment 4 5% Assignment 5 (Presentation) 10%

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Exhibition and T radeshow M anagement

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    1. Exhibition and Tradeshow Management by Dr. yo-yo 20-22 June 2004

    2. Exhibition and tradeshow management(Event Management) • Continuous Assessment 70% Assignment 1 5% Assignment 2 (Presentation) 10% Assignment 3 5% Assignment 4 5% Assignment 5 (Presentation) 10% Assignment 6 15% Assignment 7 (Presentation) 10% Assignment 8 10% • Examination 30%

    3. ? M = Corporate Meetings I = Incentive Travel Programmes C = Association Meetings E = Exhibitions & Tradeshows

    4. What is MICE ? The Molecular Interactive Collaborative Environment (MICE) project is developing new methods of collaborative, interactive visualization of complex scientific data. While most existing methods of representing scientific data are static and two-dimensional, the technologies being used and developed for MICE provide interactive, three-dimensional environments within which multiple users can examine complex datasets in real-time.

    5. MICE (Multimedia Integrated Conferencing for Europe) is a project (esprit 7602) funded by the Commission of the European Community (CEC). An important goal of the second year of the project is the setting up of National Support Centres (NSC) throughout Europe

    6. What is MICE CREATIONS’ goal? Corporate Goal

    7. MICE Creation’s Corporate strategy is….

    8. IntroductionMICE CREATIONS LTD.


    10. Partners 1、 AGENTS & STRATEGY PARTNER 凤舞东方 中国广州西餐协会 广东营销协会 千翔文化传播


    12. EVENT PRODUCTION MANAGEMENT & OFFSITE CONNECTIONEvent Production Management & Offsite Connection is a market leader in the organization of corporate meetings, exhibitions and conferences in Australia and the Asia Pacific region. It specializes in hosting characteristic “theme” parties and meetings & exhibition activities: from the exciting local life to Australia’ s attractive beaches, from dreamy dance halls in high-grade hotels to outdoor parties at unique scenic spots, EPM delivers your dream to a place of your choosing. Through harmonious teamwork, with attractive & creative ideas and professional management, its dedicated staff aims to provide the customer with 100% satisfaction.


    14. Warner village theme parksWARNER VILLAGE THEME PARKS is located in the southeast of Brisbane, on Australia’ s world-famous Gold Coast. Warner Brother Movie World, Sea world and Wet & World are among the most popular theme parks in Australia. You will experience the Hollywood movie charm, see all kinds of ocean animals and experience stimulating rides and wonderful performances


    16. Elite Team MANAGEMENT VALUES

    17. Industry Trends

    18. Our professional Key Accounts team uses Customer Relationship Management systems to accurately handle a customer' s request and see to their requirements with custom-designed MICE plans at the lowest possible expense CUSTOMER SERVICE Product Feature

    19. MICE CREATIONS has signed service agreements with more than 200 large-and middle-sized foreign, joint venture and state-owned enterprises to provide them with consultation or agent services. This has accumulated into a rich service experience. With elite staff specialized in different fields we can provide our customers with high quality, professional efficient and friendly services. SERVICE EXPERIENCE PROFESSIONAL STAFF AND A SPIRIT OF COOPERATION

    20. Through close cooperative relations with China Southern Airlines and other airline companies, we ensure prompt air ticket booking services, combined with bookings at competitive prices with hotels in China and throughout the world! MICE CREATIONS caters for the full range of corporate travel activities business trips or vacations, meetings at home or abroad, or incentive tours. Including staff our aim is to provide services designed to build travel plans and reduce travel cost. TICKET AND HOTEL BOOKING SERVICES COMMERCIAL STEWARD SERVICES

    21. By using our global airline and hotel networks, we are able to provide a total package, which caters for our clients every need. To best serve our client's accounts are itemized, clearly indicating travel costs and service fees charged. FLEXIBLE SERVICES CLEAR ACCOUNTS

    22. Thanks to the extensive experience of our staff and our professional Australian migration and consultant with wide ranging experience. We can ensure our customers authoritative and reliable migration and travel advice. Queensland produces unique tourist products with scenic locations. Tourism Queensland supports MICE in the promotion of unique destinations with, the offer of competitively priced packages Australia immigration & visa consultancy services AUSTRALIA' S TOURISM QUEENSLAND

    23. With an extensive network of agencies in China and abroad we are able to offer a full range travel services to assist clients, both on personal and business travel, with departure and arrival formalities Australia education & culture travel service network

    24. Services System

    25. (Place)--------------- Hainan Sanya (Customer)---------------INTEL company.(Reception hotel)--------Sanya Tianyu hotel (5 stars) The first INTEL China enterprise leaders conference Sucessful CasesEvents sucessful held by MICE CREATIONS LIMITED INCLUDE:

    26. We assisted the INTEL Company to invite and make travel and conference arrangements for leaders of various large-and middle-sized IT enterprises to attend a conference on the beautiful are land of Hainan. The activities were professionally organized an atmosphere of active participation and enjoyment. Special purpose Saoya conference affair groups made on-the-spot preparations. And assisted in meeting the needs of the guests Banquets offered the local delicacies three times daily. We catered for all needs including fishing, golfing and archery. While offering spectacular views of the deep blue ocean and the island’ green vegetation. With luxury nice cars we were able to receive and send off each guest i.e. style, taking care of every step in their journey. While the meetings proved a great success, we also helped our distinguished guests to an unforgettable experience!

    27. 物流、供应商、接待业、会议室、治安、海关、旅行社、媒体……物流、供应商、接待业、会议室、治安、海关、旅行社、媒体…… 会展组织者 展览馆 会展 参展商 展台设计 参展顾客 多重顾客关系 多种知识需求

    28. 课程框架 • Part 1Induction • Part 1 (下)MICE • Part 2 PCO • Part 3Event marketing • 专家讲座 Lecture • Part 4 Procedure • Part 5  展馆与展台 • Part 6 PROFESSIONALISM • Teamwork: What do we lost in the class?

    29. What is MICE? What does MICE do? Give some examples of MICE’s products. Assignment 1 (5%) to be finished in class.