What is Digital Marketing

1. What is Digital Marketing?

2. Introduction Digital marketing is using digital channels to reach out to more number of audience and build a customer base wider than before. Due to the easy availability of a huge customer base, internet marketing helps the business pitch more customers than traditional sources.

3. Here are digital marketing examples. Check the types of digital marketing techniques explained in detail below: 1. Search Engine Optimization (SEO) 2. Content Marketing 3. Social Media Marketing 4. Pay Per Click (PPC) 5. Email Marketing

4. 1. Search Engine Optimization Search engine optimization is also known as SEO in short. This type of digital marketing is utilized by marketers to optimize the content of the website to appear in organic listings of a search engine. It simply means that marketers optimize the content and various aspects of the whole website to make it easier for search engines to show your website in the top pages of the search.

5. 2. Content Marketing Content marketing is another essential aspect. It is an approach utilized by marketers to deliver valuable content to the audience consistently. This helps in identifying an audience base with a clear objective. For instance, if you are selling artificial intelligence-based software, you can write about artificial intelligence. The people who land on this content page through different digital marketing channels become your target audience.

6. 3. Social Media Marketing Social media marketing is a type of digital marketing which is utilized by many marketers. Due to its wide availability and cost-effective nature, every marketer usually starts by creating a social presence on Facebook, Instagram, Google Plus, and other channels first. Then they move to other aspects. It means marketing done through social media channels. Whenever you tweet about your brand or reach out to your audience on Facebook, you are making efforts to improve your social media presence.

7. 4. Pay Per Click (PPC) When a user clicks on the ads, marketers have to pay the relevant company for these clicks. However, a lot more thought goes behind pay-per-click marketing. You have to select the relevant keyword (what is digital marketing in one of the above mentioned Digital Marketing examples), organize it in the right group, and set up its landing page according to the audience. If you manage to successfully create a relevant PPC campaign, search engines tend to charge less on every click, which also reduces your charge-per-click.

8. 5.Email Marketing Here are the types of digital marketing email campaigns that can help you gain benefits if executed correctly: 1. Email for subscription to your blog. 2. Follow-up emails after selling product or service. 3. Emails to welcome the customer and get them acquainted. 4. Broadcast holiday offers and promotions through emails. 5. Tips and valuable posts to help customers.

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