Breaking Barriers - Getting “Unstuck” . By Robert Gray. Rover Statistics SPIRIT Launch Date June 10, 2003 July 7, 2003 Land Date January 4, 2004 Atmosphere Impact Velocity 12,000 miles per hour Number of Bounces (upon landing on Mars) 27
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By Robert Gray
Everything and Everyone Must revolve around your Purpose- Why you and your agency exists!
*** Remember- Purpose is the driving ambition that shapes what your deal aspires to achieve. My purpose is to be a $4M agency.- Now lets put the Strategy, Culture, Structure & Processes, Metrics and Rewards in place to Achieve it!
Structure & Process Metrics and Rewards
You have a Passion number, now what?
Strong teams have a purpose- a driving ambition to achieve. It’s why we do what we do!
These answers will define your Purpose
Purpose gives you the clarity to act and the passion to weather downturns.
YOU MUST BE ABLE TO ARTICULATE YOUR PURPOSE WITH EASE AND EMOTION WITHOUT HESITATION- EVER!
Also the equation p = mxv
We know in sports and business as “Mojo", the "Hot Hand", and being "In The Zone" while psychologists call it Psychological Momentum. But, does it really exist? Is it just a temporary shift in confidence and mood or does it actually change the outcome and Improve skill (key)
"the positive or negative change in cognition, affect, physiology, and behavior caused by an event or series of events that affects either the perceptions of the competitors or, perhaps, the quality of performance and the outcome of the competition.
When good systems are in place, you can’t succeed without it!
Make every “event” and home game- home ice advantage in Stanley cup! Are you playing unnecessary away games?
Boston brought their home ice to Vancouver- literally!- All about mind set!
“Its a lot harder to solve problems (sticking points) with the same mind that created them”
“Learn to fix the system, not just the symptom- that could be too short term, get to the “root cause”.
More Heart and Less Intellect
Focus on your teams individual strength’s ( resource allocation)
Build Synergy with your team by creating Trust and common bonds
Key- Minimize process loss. Focus on coordinating activity, clarifying
Roles and ensuring efficient hand –offs.
It’s all about branding your passion!
A name builds identity while also promoting commitment and cohesion among teams.
Group identity and dynamics are built around initative names (operation dessert storm, the big dig, Presidential campaigns/slogans- Bill Clinton’s-“don’t stop thinking about tomorrow”)
Embrace your management team to elect members (ensures their their buy in) to “brainstorm” specific hurdles in your agency.
Topics: Recruiting dynamics, field training resource allocation, contest execution, process loss prevention,- any hurdles large or small that you feel is holding your agency back!