Effective Alumni Club Leadership Training Program

1. Clubs in Good Standing Alumni Club Leadership Training June 15, 2012 By: Jill Smith

2. Background • Club Development Committee • Comprised of members of Board of Directors • Responsible for setting policies and guidelines of clubs • Approved at meeting on 9-10-11 • Addresses Club Issues • Membership • Email lists • Leadership succession • Concept of ‘Academic Standing’ • Students must remain in good academic standing to remain a student • Expectations/Support • Many of the same expectations/support • New way of looking at expectations/support • ROI – Return on Investment

3. Background, cont. • Measurement • Progress toward meeting expectations measured at end of fiscal year • One year to address unmet expectations • Officer membership, checked quarterly • New Clubs • Two years from organizational meeting date to establish by-laws and comply with expectations • Association Support/Assistance • Club Development Committee Liaison

4. Expectations • Membership • Officers • Administrative • Scholarships • Student Recruitment • Alumni Gathering • Local Websites/Email Lists

5. Membership • Clubs are expected to work toward a membership increase each year • Clubs not experiencing a membership increase are expected to prepare a Membership Action Plan to document strategies for growing membership in their club areas. • The association will monitor Membership Action Plans on a quarterly basis.

6. Officers • All officer positions are filled to ensure future leadership for the club • Officers are expected to be current association members • Officer rotation completed according to the by-laws • Officers must be regular members of the UK Alumni Association • Completed a minimum of 12 hours

7. Administrative • Hold regular board/steering committee meetings • Operate without the use of local dues • Submit bylaws and financial reports to the UK Alumni Association annually • Club representative attend the Annual Alumni Club Leadership Training Conference • Clubs that cannot send a rep will be able to participate via Skype (future) or online module

8. Scholarships • Provide at least $500 annually to be applied to a scholarship endowment or scholarship award to help show relevance of alumni club activities to the university • Clubs may utilize one of its allotted mailers to solicit members in their area

9. Student Recruitment • Participate in or hold one student recruitment activity annually • College fair, student send-off, book awards, letter writing campaigns, UK Preview nights, etc.

10. Alumni Gathering • Host at least one annual gathering that engages and connects alumni • Picnic, holiday party, scholarship dinner, cultural performance, career development workshop, professional development workshop, golf outing, Derby Party

11. Local Websites, Email Lists and Social Media • Website guidelines located at www.ukalumni.net/clubs • Local email lists are only to be used for club related activities • Bcc format suggested • Abuse of email lists can result in removal of club recognition • i.e. sending political emails, sales solicitations, making fun of other schools, photos of current players, etc. • Suggestion to add association staff • Include a membership promotion • Facebook/Twitter accounts used only for club-related activities

12. Support from the UKAlumni Association • Annual Club Awards Recognition • Athletic Tickets • Alumni Club Leadership Training Expenses (except travel and registration fee) • Club Leaders Handbook • Club Website and Technical Support • Staff Support for Event Planning, Speaker Scheduling, Scholarship Administration, Student Recruitment Administration, etc. • Travel Expenses for One UK Speaker

13. Support from the UK Alumni Association, cont. • Online Registration Service • Name Tags and Other Giveaway Items for Events • Free Graphic Design, Printing and Postage for: • Mailings (valued at $1.50 per member in club areas) • Broadcast Emails • Media Release Templates for Events • Club Roster (in pdf format)

14. Questions? THE END