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How business see their market 3C segmentation

How business see their market 3C segmentation. Lectoraat Digital World/E-business Rotterdam Peter van den Heuvel Fellow van het lectoraat Piet Alblas Fellow lectoraat. Your view on reality. Your view on reality determines your actions.

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How business see their market 3C segmentation

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  1. How businesssee their market3C segmentation Lectoraat Digital World/E-business RotterdamPeter van den HeuvelFellow van het lectoraatPiet AlblasFellow lectoraat

  2. Your view on reality

  3. Your view on reality determines your actions

  4. For example: how do you see EducationThat determines your actions!

  5. What’s your view? • Now: how business see their market

  6. How do you see your customer/market Simpel of complex Dynamic or static

  7. How do you see your customer/market Simpel of complex Dynamic or static

  8. How do you see your customer/market Simpel of complex Dynamic or static Simpel: focus on efficiency Complex: focus on research, knowledge, standardisation Static: focus on low cost mass production Dynamic: focus on listening and flexiblity

  9. What are you going to do, to choice standard or custom-made low cost/high quality How do you coordinate IT Outsourcing Performance indicators Values/trust

  10. View on the Customer Dynamic environment Complex demand Simpel demand 3C Static environment Basismodel Frans van der Reep

  11. Away Any-way Operational Excellence View on the Customer Dynamic environment Complex demand Simpel demand 3C Order Static environment Basismodel Frans van der Reep

  12. Away Any-way Order Operational Excellence Coordination Dynamic environment Outsourcing Pooling Alligning Linking Complex demand Simpel demand 3C Command and Control Standardising excellence Static environment Basismodel Frans van der Reep

  13. Away Any-way Order Operational Excellence Coordination Dynamic environment Complex demand Simpel demand 3C Static environment Basismodel Frans van der Reep

  14. Away Any-way Order Operational Excellence Choice Dynamic environment Outsourcers Flexibels Outsourcing Pooling Alligning Linking Complex demand Simpel demand 3C Functionals Costsavers Command and Control Standardising excellence Static environment Basismodel Frans van der Reep

  15. mainframe 1-tier PC/LAN 2-tier client/server 3-tier network-centric control personal productivity teamwork dynamic hierarchical distributed responsibility virtual Alignment: Internet: synchroniseer de internals IT development centralized decentralized enhanced Organizational development Information access MIS-department corporation, enterprise controlling anybody, any place any time F.A.M van der Reep

  16. What Business are we in? Dynamic world Outsourcers Flexibels Low volume Niche High revenues High marges Custommade Standardised competentions Shared values Customer oriented Reality Pull Innovative ICT: investment/employee fit Standardisation Follower/not innovative Proven technology High volume Front office simpel Outsourcing Not investing/ASP Flexible ICT: costcenter/outsourced Simpel Complex Costsavers Sevice business Volume high, High marge Standardisation processes Functional organised Higvalue/high expertise services ICT: costcenter/more innovative Functionals High volume low marges Efficiency, low costs Product oriented Central planning/control Not innovative Taylor ICT: standardisation/costcenter/ERP Stabile

  17. C2: Coordination Who is coordinating here? Reality pull – schedule push

  18. Assignment Choose an organisation and analyse witjh the information you have/can find the consistency between View on market Choice Coordination

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