Market Segmentation. AS Business Studies Marketing. Look at the other students in the class what characteristics do you all share?. What kind of products are you interested in?. Market Segmentation.
AS Business Studies Marketing
Market segmentation involves the division of larger markets into smaller groups of consumers who share similar characteristics
This is about people in general and will include details about:
This will include details about where people live including :
Based on people who want the benefits the product offers
This looks at the typical behaviours of groups of customers and includes details about: