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Personal Technology

Celeste M. Combs, President The Experience Group www.theexperiencegroup.com. Personal Technology. Agenda: Personal Technology. My Background Your World What Is Personal Technology? Our Current World Design: Microsoft Intellimouse Design: Microsoft Sidewinder Research: Wearable computing

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Personal Technology

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  1. Celeste M. Combs, President The Experience Group www.theexperiencegroup.com Personal Technology

  2. Agenda: Personal Technology • My Background • Your World • What Is Personal Technology? • Our Current World • Design: Microsoft Intellimouse • Design: Microsoft Sidewinder • Research: Wearable computing • Emerging Directions • Future Success

  3. Me – Crafting Consumer Experience • Consumer Products • Nine Microsoft Products (Intellimouse, Natural Keyboard, Force Feedback Joystick; Gamepad, Actimates) • Asics Running Shoes • Interactive Appliances • Cell phones • Web Experience • Dozens of website design, research and strategic projects • Online Communities • Software Products • Microsoft Windows Speech Experience (Longhorn); .Net application, Interactive Kiosk; Java Applications • Emerging Technologies • Wearable computers • Wireless products • Convergence of products • Ease of Use • Training • Masters work focused on applying customer behaviors to product design • Tons of “learned lessons” through the design and research of dozens of products and services.

  4. Personal Technology • What is personal technology? • Why do we need it? • Or, do we need it? • What drives it? • What shapes its design? • What shapes its future?

  5. Until 2001 Desktop Basic Cell phone Basic PDA TV, DVD, VCR, Stereo Basic Digital Camera New Last 2 Years Laptop Fancy Cell phone Fancy PDA Hands-Free Headphones MP3 New input devices AM / FM Portable Stereo Exercise Heart Monitor Cool Bose Alarm Clock Same Digital Camera My Technology Consumption

  6. Your World • New product purchases in last month? • New product purchases in last year? • Most delightful? Coolest? Valuable? • Least delightful? Valuable? Useful? • Most surprising? • Most disappointing?

  7. Our World - Current • Ravenous consumption • Choice • Price, feature, brands, bennies = dog fights • Entertainment & social driven • Overloaded • Information • Device heavy • Stressful • Addicted • Performance / Life Enhancing • Effective • Efficient • Connected

  8. Design: Microsoft Intellimouse™ • Created today’s current standard for navigating interfaces and working more efficiently. Released in 1996. • Team Credo: “To complete the computing experience”

  9. Success Factors: Intellimouse™ • High quality core team – industrial design, program mgmt, engineering, human factors & usability • Highly detailed attention to shaping every aspect of the customer experience through research and design • Synergy of design and customer research to achieve a high quality customer experience • Extensive customer research and participation in design • Sales and Marketing • Previous Microsoft Mouse was very successful • OEM Partners • Manage cost-of-goods • Market timing • Limited competition

  10. Customer Research • Integrate target audience from concept through release • Use customer input to help determine what we build and how • Identify what’s appealing to customers? (i.e., what will they buy: useful, valuable, and usable!) • Identify and measure key user experience factors: • Physical – performance, comfort, shape, ergonomics • Emotional – appeal, perceived efficiency, etc • Cognitive – comprehension, feedback, etc • Social – acceptance in environments / offices; drive demand through “word-of-mouth” • Cultural: color, size, environment, “cool” factors

  11. Microsoft Sidewinder™ game controllers • Success Factors: • Digital technology • Ergonomic design • Aesthetics • Performance • Market timing

  12. Emerging… • Fascinating & challenging • Consider multiple aspects of user context Xybernaut System Wearable Computing Microsoft Smart Personal Object Technology

  13. Our World - Future • Increased consumption and adoption • Choice • Price, feature, brands, bennies = dog fights • Individual, Entertainment & social driven • Convergence • Integrate multiple features into fewer devices • Augmentive – • Aide user in finding or seeing information as we experience the world (push) • Ubiquitous – one person, many computers • Downsizing devices • Wireless growth • Life Enhancing • Effective • Efficient • Connected • Increased focus on “customer experience” and “ease of use”

  14. Customer Experience Value • Focus on Customer: A Key Differentiator “Our research shows 71% of senior business leaders say the customer experience is the new competitive battleground and is a source of sustainable difference.” Colin Shaw & John Ivens, beyondphilosophy.com • “To succeed today, we need an intimate knowledge of people. We are shifting to a customer-driven business model.” PSAMA: “Taking a Product to Market” John Barrett, Vice President, Teague

  15. Your World - Future • What are your dream products? • How do you see products evolving in 5, 10, 20 years?

  16. www.theexperiencegroup.com

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