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Source: BARB/Infosys, Jan-March 10, Adults

ITV1 Yorkshire reaches a staggering 84% of adults in the average week. For Q4 2010, of the top 250 programmes in the Yorkshire region ALL were on ITV1!. Source: BARB/Infosys, Jan-March 10, Adults. Source: BARB/Techedge, Adults, Q4 2010.

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Source: BARB/Infosys, Jan-March 10, Adults

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  1. ITV1 Yorkshire reaches a staggering 84% of adults in the average week For Q4 2010, of the top 250 programmes in the Yorkshire region ALL were on ITV1! Source: BARB/Infosys, Jan-March 10, Adults Source: BARB/Techedge, Adults, Q4 2010

  2. Just 1 spot on ITV1 Yorkshire can reach 1,117,000 viewers!¹ The average audience for Calendar News is 320,000² It costs less than you think! A package of advertising airtime on ITV1 Yorkshire can be bought for as little as £2,856 3 1:Source: BARB/Techedge, adults, Monday episode Centre Break Coronation Street Oct-Dec10, 2:Source: BARB/Techedge, adults, Oct-Dec10, 3: Yorkshire Belmont micro only

  3. Top Rating Programmes ITV1 Yorkshire I’m A Celebrity Get Me Out Of Here! 1,400,000 Downton Abbey 1,120,000 Coronation St 1,755,000 X Factor 1,675,000 Emmerdale 1,047,000 Benidorm 901,000 DCI Banks 983,000 Harry Hill’s TV Burp 897,000 Source: BARB/Techedge, Adults, Oct – Dec 10

  4. Did you know? Adults in the ITV Yorkshire region… 61% never listen to commercial radio Only 19% ever notice the ads on the radio Only 27% ever buy a regional newspaper 35% never go to the cinema Only 10% say they respond to direct mail BUT.. 99% of adults do watch TV 93% of adults do watch ITV1 Source: GB TGI 2010 Q3 (April 2009 - March 2010)

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