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  1. Stat 31, Section 1, Last Time • Statistical Inference • Confidence Intervals: • Range of Values to reflect uncertainty • Bracket true value in 95% of repetitions • Choice of sample size • Choose n to get desired error • Hypothesis Testing • Yes – No questions, under uncertainty

  2. Reading In Textbook Approximate Reading for Today’s Material: Pages 400-416, 425-428 Approximate Reading for Next Class: Pages 431-439, 450-471

  3. Hypothesis Tests E.g. A fast food chain currently brings in profits of $20,000 per store, per day. A new menu is proposed. Would it be more profitable? Test: Have 10 stores (randomly selected!) try the new menu, let = average of their daily profits.

  4. Hypothesis Testing Note: Can never make a definite conclusion, Instead measure strength of evidence. Reason: have to deal with uncertainty But: Can quantify uncertainty

  5. Hypothesis Testing Approach I: (note: different from text) Choose among 3 Hypotheses: H+: Strong evidence new menu is better H0: Evidence in inconclusive H-: Strong evidence new menu is worse

  6. Caution!!! • Not following text right now • This part of course can be slippery • I am “breaking this down to basics” • Easier to understand (If you pay careful attention) • Will “tie things together” later • And return to textbook approach later

  7. Fast Food Business Example Base decision on best guess: Will quantify strength of the evidence using probability distribution of E.g.  Choose H+  Choose H0  Choose H-

  8. Fast Food Business Example How to draw line? (There are many ways, here is traditional approach) Insist that H+ (or H-) show strong evidence I.e. They get burden of proof (Note: one way of solving gray area problem)

  9. Fast Food Business Example Suppose observe: , based on Note , but is this conclusive? or could this be due to natural sampling variation? (i.e. do we risk losing money from new menu?)

  10. Fast Food Business Example Assess evidence for H+ by: H+ p-value = Area

  11. Fast Food Business Example Computation in EXCEL: Class Example 22, Part 1: http://stat-or.unc.edu/webspace/postscript/marron/Teaching/stor155-2007/Stor155Eg24.xls P-value = 0.094 i.e. About 10% Is this “small”? (where do we draw the line?)

  12. Fast Food Business Example View 1: Even under H0, just by chance, see values like , about 10% of the time, • i.e. 1 in 10, • so not “terribly convincing”??? • Could be a “fluke”? But where is the boundary line?

  13. P-value cutoffs View 2: Traditional (and even “legal”) cutoff, called here the yes-no cutoff: Say evidence is strong, when P-value < 0.05 • Just a commonly agreed upon value, but very widely used: • Drug testing • Publication of scientific papers

  14. P-value cutoffs • Say “results are statistically significant” when this happens, i.e. P-value < 0.05 • Can change cutoff value 0.05, to some other level, often called Greek “alpha” E.g. your airplane safe to fly, want E.g. often called strongly significant

  15. P-value cutoffs View 3: Personal idea about cutoff, called gray level (vs. yes-no above) P-value < 0.01: “quite strong evidence” 0.01 < P-value < 0.1: “weaker evidence but stronger for smaller P-val.” 0.1 < P-value: “very weak evidence, at best”

  16. Gray Level Cutoffs View 3: gray level (vs. yes-no above) Note: only about interpretation of P-value E.g.: When P-value is given: HW: 6.40 & (d) give gray level interp. (no, no, relatively weak evidence) 6.41 & (d) give gray level interp. (yes, not, moderately strong evidence)

  17. Caution!!! • Gray level viewpoint not in text • Will see it is more sensible • Hence I teach this • Suggest you use this later in life • Will be on HW & exams

  18. Fast Food Business Example P-value of 0.094 for H+, Is “quite weak evidence for H+”, i.e. “only a mild suggestion” This happens sometimes: not enough information in data for firm conclusion

  19. Fast Food Business Example Flip side: could also look at “strength of evidence for H-”. Expect: very weak, since saw Quantification: H- P-value = $20,000 $21,000

  20. Fast Food Business Example EXCEL Computation: Class Example 24, part 1 http://stat-or.unc.edu/webspace/postscript/marron/Teaching/stor155-2007/Stor155Eg24.xls H- P-value = 0.906 >> ½, so no evidence at all for H- (makes sense)

  21. Fast Food Business Example A practical issue: Since , May want to gather more data… Could prove new menu clearly better (since more data means more information, which could overcome uncertainty)

  22. Fast Food Business Example Suppose this was done, i.e. n = 10 is replaced by n = 40, and got the same: Expect: 4 times the data  ½ of the SD Impact on P-value? Class Example 24, Part 2 http://stat-or.unc.edu/webspace/postscript/marron/Teaching/stor155-2007/Stor155Eg24.xls

  23. Fast Food Business Example How did it get so small, with only ½ the SD? mean = $20,000, observed $21,000 P-value = 0.094 P-value = 0.004

  24. Hypothesis Testing HW: C20 For each of the problems: • A box label claims that on average boxes contain 40 oz. A random sample of 12 boxes shows on average 39 oz., with s = 2.2. Should we dispute the claim?

  25. Hypothesis Testing • We know from long experience that Farmer A’s pigs average 570 lbs. A sample of 16 pigs from Farmer B averages 590 lbs, with an SD of 110. Is it safe to say B’s pigs are heavier on average? • Same as (b) except “lighter on average”. • Same as (b) except that B’s average is 630 lbs.

  26. Hypothesis Testing Do: • Define the population mean of interest. • Formulate H+, H0, and H-, in terms of mu. • Give the P-values for both H+ and H-. (a. 0.942, 0.058, b. 0.234, 0.766, c. 0.234, 0.766, d. 0.015, 0.985) • Give a yes-no answer to the questions. (a. H- don’t dispute b. H- not safe c. H- not safe d. H- safe)

  27. Hypothesis Testing • Give a gray level answer to the questions. (a. H- moderate evidence against b. H- no strong evidence c. H- seems to go other way d. H- strong evidence, almost very strong)

  28. And now for somethingcompletely different…. An amazing movie clip: http://abfhm.free.fr/basket.htm Thanks to Trent Williamson

  29. Hypothesis Testing Hypo Testing Approach II: 1-sided testing (more conventional & is version in text) Idea: only one of H+ and H- is usually relevant, so combine other with H0

  30. Attention!!! • Now return to textbook presentation • H-, H0, and H+ ideas are building blocks • Will combine these • In two different ways • To get more conventional hypothesis • As developed in text

  31. Hypothesis Testing Approach II: New Hypotheses Null Hypothesis: H0 = “H0 or ” Alternate Hypothesis: HA = opposite of Note: common notation for HA is H1 Gets “burden of proof”, I might accidentally put this i.e. needs strong evidence to prove this

  32. Hypothesis Testing Weird terminology: Firm conclusion is called “rejecting the null hypothesis” Basics of Test: P-value = Note: same as H0 in H+, H0, H- case, so really just same as above

  33. Fast Food Business Example Recall: New menu more profitable??? Hypo testing setup: P-val = Same as before. See: Class Example 24, part 3: http://stat-or.unc.edu/webspace/postscript/marron/Teaching/stor155-2007/Stor155Eg24.xls

  34. Hypothesis Testing HW: 6.55, 6.61 Interpret with bothyes-no and gray level AlternateTerminology: “Significant at the 5% level” = = P-value < 0.05 “Test Statistic z” = N(0,1) cutoff

  35. Hypothesis Testing Hypo Testing Approach III: 2-sided tests Main idea: when either of H+ or H- is conclusive, then combine them E.g. Is population mean equal to a given value, or different? Note either bigger or smaller is strong evidence

  36. Hypothesis Testing Hypo Testing Approach III: “Alternative Hypothesis” is: HA = “H+ or H-” General form: Specified Value

  37. Hypothesis Testing, III Note: “ ” always goes in HA, since cannot have “strong evidence of =”. i. e. cannot be sure about difference between and + 0.000001 while can have convincing evidence for “ ” (recall HA gets “burden of proof”)

  38. Hypothesis Testing, III Basis of test: (now see why this distribution form is used) observed value of “more conclusive” is the two tailed area

  39. Fast Food Business Example Two Sided Viewpoint: $1,000 $1,000 P-value = $20,000 $21,000 mutually exclusive “or” rule

  40. Fast Food Business Example P-value = =NORMDIST… See Class Example 24, part 4 http://stat-or.unc.edu/webspace/postscript/marron/Teaching/stor155-2007/Stor155Eg24.xls = 0.188 So no strong evidence, Either yes-no or gray-level

  41. Fast Food Business Example Shortcut: by symmetry 2 tailed Area = 2 x Area See Class Example 24, part 4 http://stat-or.unc.edu/webspace/postscript/marron/Teaching/stor155-2007/Stor155Eg24.xls

  42. Hypothesis Testing, III HW: 6.62 - interpret both yes-no & gray-level (-2.20, 0.0278, rather strong evidence)

  43. Hypothesis Testing, III A “paradox” of 2-sided testing: Can get strange conclusions (why is gray level sensible?) Fast food example: suppose gathered more data, so n = 20, and other results are the same

  44. Hypothesis Testing, III One-sided test of: P-value = … = 0.031 Part 5 ofhttp://stat-or.unc.edu/webspace/postscript/marron/Teaching/stor155-2007/Stor155Eg24.xls Two-sided test of: P-value = … = 0.062

  45. Hypothesis Testing, III Yes-no interpretation: Have strong evidence But no evidence !?! (shouldn’t bigger imply different?)

  46. Hypothesis Testing, III Notes: • Shows that yes-no testing is different from usual logic (so be careful with it!) • Reason: 2-sided admits more uncertainty into process (so near boundary could make a difference, as happened here) • Gray level view avoids this: (1-sided has stronger evidence, as expected)

  47. Hypothesis Testing, III Lesson: 1-sided vs. 2-sided issues need careful: • Implementation (choice does affect answer) • Interpretation (idea of being tested depends on this choice) Better from gray level viewpoint

  48. Hypothesis Testing, III CAUTION: Read problem carefully to distinguish between: One-sided Hypotheses - like: Two-sided Hypotheses - like:

  49. Hypothesis Testing Hints: • Use 1-sided when see words like: • Smaller • Greater • In excess of • Use 2-sided when see words like: • Equal • Different • Always write down H0 and HA • Since then easy to label “more conclusive” • And get partial credit….

  50. Hypothesis Testing E.g. Text book problem 6.34: In each of the following situations, a significance test for a population mean, is called for. State the null hypothesis, H0 and the alternative hypothesis, HA in each case….