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Social Return on Investment (SROI) po Calgary – Sustainability for Breakfast Network. Stephanie Robertson S i MPACT Strategy Group January 28, 2011. Introductions. Achieving the Highest Standard in Community Investment. Other Specialties :

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social return on investment sroi po calgary sustainability for breakfast network

Social Return on Investment (SROI) poCalgary – Sustainability for Breakfast Network

Stephanie Robertson

SiMPACT Strategy Group

January 28, 2011

slide2

Introductions

Achieving the Highest Standard in Community Investment.

  • Other Specialties:
  • Performance measurement & evaluation of CI portfolios;
  • Social Return on Investment (SROI);
  • Management systems to support CI and enhance CSR commitments;
  • Capacity & skill development.

Network of Professionals

CI Portfolio Performance Measurement via Benchmarking

Performance Measurement of Priority Projects

Leadership in Reporting & Communications

slide3

A Growing Community

Right from the Start

Family~School~Community

history of sroi
History of SROI

1993

2010

www.redf.org

www.thesroinetwork.org

what is the purpose of an sroi
What is the purpose of an SROI?
  • To assign a commonly understood value (financial proxy) to outcomes that are at-risk of being misunderstood, under-valued or overlooked altogether.
  • To forecast the potential value of a policy, organization or project, in order ensure that maximum value is achieved.
  • To evaluate whether maximum value has been achieved, and if not, why not.
  • To achieve ‘best value’ through procurement.
  • To enhance communications.
steps to an sroi
Steps to an SROI
  • Describe situation without your policy, organization or project
  • Summarize the theory of change
  • List and describe changes aspired for targeted stakeholders and their stakeholders, including investors
  • Estimate the cost of the current situation, across applicable timeframes
  • Calculate SROI
  • Tell your value story, reporting on all sources of value
slide7

Social Value is created in many different ways

  • Community cohesion
  • Confidence that leads to a new, positive action
  • Skills that lead to a new job, better job, paying taxes, etc…
  • Quality of life improvements
  • Increased assessment of life satisfactions (happiness, friendships, feelings of being supported, sense of security)
  • Environmental improvements …
  • Other, many more examples …
how to monetize social value
How to 'monetize' Social Value
  • Cost reallocation
  • Changes in taxes paid
  • Cost savings - reducing scope of problem or cost of service delivery
  • Future cost avoidance
  • Increased individual or household income
  • Value of improved quality of life

Direct

(the target stakeholder)

or

Indirect

(stakeholders who change as a result of the target stakeholder’s changes)

distress centre inputs to impacts
Distress Centre – inputs to impacts

Inputs

Outputs

Outcomes

Impacts

$875,000

89,903 crisis calls received total number

Difficult to be certain

26,971 calls from frequent callers with complex needs

Difficult to be certain

8,091 crisis calls de-escalated and referred

Sure that volunteers made a difference

8,091 callers in extreme distress

distress centre s sroi calculation1
Distress Centre’s SROI Calculation

Social Value Created / Annual Investment = SROI : 1

Social value created

$4,501,732

Annual investment

$875,000

SROI Ratio

4.14 : 1

current environment
Current Environment
  • Reduced Funding Opportunities
  • Donor potential eroding……..
  • New definition of services placed on a Community Impact Framework

Community Impact is the mobilization of collective action to create measurable, cumulative lasting change that improves lives and builds resilient communities. 

sroi canada network
SROI Canada Network
  • Advancing knowledge of tools to express social value creation, across all sectors.
  • Establishing a national authority for the advancement of the SROI methodology in Canada, including:
    • SROI training, including preparation for practitioner accreditation
    • SROI practitioner accreditation
    • Canadian standards of SROI practice
    • A financial proxy data base of national, provincial and local financial proxies
    • Third‐party assurance of the quality of SROI reports
  • Representing SROI‐Canada within SROI International.
  • www.sroi-canda.ca
  • Linkedin.com/sroicanada
challenges
Challenges
  • New & emerging methodology
  • Not enough experienced practitioners
  • Risk of over-claiming significant!!!!!!!!
  • Tendency to focus on the ratio, rather than the whole story (which misses the point completely!)
  • Need a common understanding / standard of practice
  • Dismissed as cost/benefit analysis
  • Other
  • Other
  • Other
contact details
Contact Details

www.simpactstrategies.com

www.lbg-canada.ca

Stephanie Robertson

President, SiMPACT Strategy Group

403-444-5683

stephanie@simpactstrategies.com

why we went this route
Why we went this route
  • Rationale for outcomes was driven ,at first, by the sectarian name and concern that the community would develop misconceptions about the agency. ( Service vs. Proselytizing)
  • Board directive to have in place demonstrable outcomes in two years . (1997)
outcomes require work maintenance
Outcomes require work & maintenance
  • No existing budget for infrastructure & a very dysfunctional relationship with data!
    • Develop & commit to an IT strategy
    • Find $150,000 to resource it. (.4%)
    • Engage a research consultant ( someone who knows what they are doing).
    • Support a culture where the primary purpose for outcomes is to improve service and try new and innovative approaches
    • Positive results for clients and staff morale
    • Keep the investors happy
barriers
Barriers
  • Fear of change….. New Murphy’s law might read

“ agents of change will always balk at change affecting themselves”

  • Resistance

“We know what we are doing so

don’t interfere”

“We know our clients best”

slide25

We have a divine right to your money because our cause is noble

and oh yes

no questions asked other than “did you spend the money honestly?”

current environment1
Current Environment
  • Reduced Funding Opportunities
  • Donor potential eroding……..
  • New definition of services placed on a Community Impact Framework

Community Impact is the mobilization of collective action to create measurable, cumulative lasting change that improves lives and builds resilient communities. 

post recession donor wariness
Post Recession Donor Wariness
  • One hypothesis is that donors will continue to contribute but want the stewardship of their dollar to be more secure and more effective.

What impact over the long term will my dollar create?

  • No different than our own expectation of RRSP portfolios
the big external question that is not going away
The big external question that is not going away

SO WHAT?…..Why Should I give you my hard earned money?

shared definition of impact
Shared Definition of Impact
  • There is a more shared understanding that is evolving
  • There are at least three player groups
    • Corporate, Foundations & individual donors
    • Public sector .. United Way, Government
    • Non Profit- that’s us (although I believe we have to change the name)
slide31

Public Sector

Driven to demonstrate effectiveness in operating & investing in the public interest

Socially driven-Public Good organizations

Corporate & Donor Groups

All are seeking

to provide evidence

of value created

against investment

Driven to demonstrate the value of their work

Driven by CSR, sustainability and Governance agendas

Cross Sector Interest

service outcomes
Service Outcomes
  • Demonstrable Outcomes are Essential
  • Don’t confuse them with “widgets”
  • Can you communicate them in a language that is not “professional code” ?
slide34

Not everything that can be counted counts, and not everything that counts can be counted.

~ Albert Einstein

slide35
Scope and complexity of our work
  • Importance of a succinct “theory of change”
  • Clearer more focused relationships with partners
  • We do create value that is beyond warm fuzziness!
depression program social return on investment

Depression Program Social Return on Investment

Robbie Babins-Wagner, MSW, PhD (C) RSW

robbie.wagner@calgarycounselling.com

www.calgarycounselling.com

slide37
8.2% of Canadians suffer from depression at any point in time
    • Estimate: 85,517 Calgarians
  • With a workforce of 759,000 people in Calgary:
    • Estimate 62,200 workers in this city.
our clients
Our clients
  • Between 3 – 83, most between 18-50
  • 58% female
  • 42% male
  • Range from the working poor to unemployed to corporate executives
  • Single, married, teens and parents
theory of change
Theory of Change
  • Individuals struggling with the effects of depression, who receive counselling at CCC in a timely manner, generally demonstrate positive changes.
  • They become more hopeful, more productive, better able to function at home, work or school.
social value added
Social Value Added
  • Depression reduces the ability to focus on day to day activities in all settings
  • The CCC depression program helps participants develop the ability to manage their depression and function in their daily lives
  • This results in people being able to function as effective and contributing members of society which benefits the community as a whole
slide41

People with depression receiving counselling at CCC:

    • Lessen reliance on public services (such as crisis services), family doctor, emergency rooms, social services, and other potential costly services
    • An important benefit of counselling is decreased absenteeism and increased at work productivity.
indicators
Indicators
  • Lost productivity: 16-36 days per year
  • Medication costs
  • Family Doctor cost
  • Walk-in clinic cost
slide43

One year SROI $1.86 to $1

Three year SROI $7.85 to $1

slide47

“I had always dreamed of starting my own business, but I did not know where to begin—then I found Momentum.”

- ABCs of Small Business

sustainability value
Sustainability Value
  • We are committed to helping our participants achieve sustainable livelihoods through the development of personal, social and financial assets. As an organization, we gauge our sustainable success holistically from the perspectives of fiscal, environmental and social impact.