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  1. School Breakfast Programs in Wisconsin University of Wisconsin-Extension, Cooperative Extension Family Living Programs

  2. Do you know… What percentage of 12-19 year olds eat breakfast everyday? a. 14% b. 34% c. 54% d. 84%

  3. Who is eating breakfast? 85% 46% 14% *Nutrition and Health Characteristics of Low-Income Populations: Meal Patterns, Milk and Soft Drink Consumption, and Supplement Use. USDA, 2005

  4. Elementary students (not comprehensive) 10-30% of children do not eat breakfast on any given day Madison middle school survey 48% of students skip breakfast at least once per week High school students* 64% skip breakfast at least once per week *2007 Youth Risk Behavior Survey, WI Department of Public Instruction Wisconsin Data

  5. High school students* Boys consumption decreases with age No difference between girls and boys 17% of Black and 28% of Hispanic/Latino students eat breakfast every day 38% of Caucasian students eat breakfast every day Wisconsin Data

  6. Increases ability to learn Contributes to improvements in test scores Improves behavior Improves diet quality May decrease risk of being overweight Helps to maintain weight loss Why eat breakfast?

  7. No time Not hungry in the morning No food at home No School Breakfast Program Do not like the food choices offered Don’t get to school in time Prefer to socialize with friends Why don’t kids eat breakfast?

  8. The School Breakfast Program

  9. Federally funded through USDA Administered by Department of Public Instruction (DPI) in WI Any school can participate Any student can participate, if available at his or her school Has to meet Dietary Guidelines for Americans The School Breakfast Program

  10. Meal Requirements Typical Breakfast: Fluid Milk + Fruit/vegetable (8 oz) or juice (4 oz) + 2svgs. grains/bread or 2 servings meat/meat alternate or 1 serving of each

  11. By nutrients: Must have 25% of daily needs for: Calories Protein Iron Calcium Vitamin A Vitamin C <30% calories from fat <10% calories from saturated fat Meal Requirements

  12. School Breakfast Income Guidelines * Income guidelines and reimbursement rates change every school year. These rates are effective as of July 2010.

  13. School Breakfast Income Guidelines * Income guidelines and reimbursement rates change every school year. These rates are effective as of July 2010.

  14. School Breakfast Income Guidelines * Income guidelines and reimbursement rates change every school year. These rates are effective as of July 2010.

  15. Benefits of School Breakfast

  16. Diet Quality Research shows that: eating breakfast improves the quality of a child’s diet low-income students who participate in the SBP have better overall diets compared to children who skip breakfast. children who skip breakfast are less likely to meet recommended levels for important nutrients like folic acid, calcium, etc. Benefits of Breakfast

  17. Health Children who eat breakfast visit the school nurse less often Weight Eating breakfast may decrease the risk of being overweight in adults and children Adolescents who eat breakfast regularly, at home or at schools, tend to weigh less, and be more active than teenagers who skip breakfast Benefits of School Breakfast

  18. Test Scores Students who eat breakfast perform better on tests of: math, matching, memory and creativity larger improvements on test scores were seen in children with poor diets who ate breakfast Behavior Children who eat breakfast experience less behavioral problems, report being in a better mood and tend to miss school less. Benefits of School Breakfast

  19. Financial Health of School When students participate in school breakfast programs, the schools receive federal and state reimbursements. The higher the student participation in the program, the greater the reimbursements. Severe need schools receive a higher federal reimbursement. Benefits of School Breakfast

  20. Test scores Absenteeism Tardiness Discipline problems Nurse visits Diet quality Benefits of the School Breakfast Program

  21. Schools and School Breakfast Programs

  22. Bus schedules Largest reason schools cite for not offering breakfast in elementary and middle schools Not enough time in the school day Labor and benefit costs Labor costs is the largest reason cited by high schools for not having breakfast Challenges Cited bySchools Without Breakfast

  23. Lack of support from: Administration Teachers Custodial staff Principal Parents Perception that breakfast is not the responsibility of the school Lack of space to serve breakfast Other Reasons for not Offering School Breakfast Program

  24. Not enough time Time is the largest challenge for middle and high schools Bussing schedules Bussing schedules is the largest challenge for elementary schools Labor and benefitscosts Challenges Cited by Schools That Do Offer School Breakfast

  25. Cost/Benefit Analysis sponsored by UW-Extension and DPI in 2006 Why do the survey? Cost often cited by school administrators as biggest barrier for not offering a SBP. Surveyed schools that had successful breakfast programs Diverse schools (urban vs. rural) Diverse school breakfast delivery (traditional, Grab N Go, Mid Morning, etc. Cost Benefit Analysis Findings

  26. School Breakfast Programs can be profitable All of the high schools interviewed were able to break-even on their School Breakfast Program. In half of the districts interviewed, breakfast programs were more profitable than lunch programs. Lessons learned from these schools… Findings

  27. PARTICIPATION MATTERS Profitability was highly associated with participation rates. The higher the average daily participation (ADP) rate, the more likely a program will be profitable. Participation is greatly affected by the type of school breakfast program offered. Mid morning, breakfast in the classroom had the highest participation levels compared to other service models When students have ample opportunity to purchase and consume breakfast, participation increases. Findings

  28. PARTICIPATION MATTERS Best practices suggest that promotion and marketing of the program are key to increasing participation rates. Location of SBP affects participation levels Offering a designated time and place for breakfast greatly increases ADP and the profitability of the SBP ‘Bringing breakfast to the students’ vs. ‘bringing the students to breakfast’ attitude. Findings

  29. SUPPORT MATTERS Support was listed by Foodservice Directors as the #1 reason for their success. Gathering support before starting an SBP will help ensure a successful launch. Support from the: Administrators and School Board Members Teachers (esp. if proposing Breakfast in the Classroom) Custodial staff Parents Students Findings

  30. EVALUATION MATTERS Proposal to start up a breakfast program or to change/improve a program must include plans for evaluating or assessing the program throughout the year. Ongoing SBP evaluation is critical and noted by schools to be an important issue affecting profitability. Findings

  31. Profitable School Breakfast Program Support Teachers Parents School Staff School Administrators * Better Learning * Improved academic scores * Fewer behavioral problems * No instructional time wasted * Less absenteeism and tardiness • * Enhanced learning environment-Hungry children can’t learn • * Children often not hungry first thing in the morning, but hungry later on at school • Fewer behavioral problems * Fewer behavioral problems * Work with custodians, teachers, school food service staff from the beginning. * Improved test scores * Less absenteeism * Less tardiness * Potential for increases in school revenue with higher participation rates * Fewer behavioral problems

  32. Profitable School Breakfast Program Marketing Parents School Staff Students School Administrators Financial Boost Surveys Newsletters Other Promotions National School Breakfast Week Website, Facebook, Blogs, etc. * Potential increases in school revenue with higher participation rates * Market to those that currently participate in the program. * Market to those that need it the most. * Involve students in your marketing campaign * Involve teachers

  33. School Breakfast Programs in Wisconsin

  34. Less than 65% of the schools in Wisconsin participate in the School Breakfast Program. TRUE 63.4% of schools in Wisconsin offer school breakfast Wisconsin has the second lowest percent of schools who offer the School Breakfast Program in the US True or False:

  35. Wisconsin ranks 43rd in the nation in the percentage of low-income students participating in the School Breakfast Program. Only 38.7% of low-income WI students participate in the program compared to 46.7% in the US. Wisconsin Data

  36. Actual Total F and RP SPB Students: 100,216 Total F and RP Students at 60% Participation: 155,407 Additional F and RP Students if 60% Participation: 55,191 Additional Annual Funding at 60% F & RP participation How Participation Affects Funding in Wisconsin $12,633,214

  37. Strategies for Breakfast Success

  38. Breakfast in the Classroom Grab N’ Go Breakfast Mid-Morning Nutrition Break Universal School Breakfast Elimination of Reduced Priced Meals Strategies For Breakfast Success

  39. Breakfast in the Classroom • Integrated into the school day • Highly successful in elementary schools • Doesn’t require bus schedule changes • Doesn’t require students to get to school early • Disposal of trash part of process • Does not take away instruction time

  40. Prepackaged breakfast may be pre-packaged or assembled the night before Students can eat it anywhere, any time. Works well in middle and high schools Can be served first thing or at a mid-morning break Can be served from a breakfast cart or delivered to classroom Grab and Go

  41. Mid morning nutrition break • Breakfast served between 9-10am, during school’s already scheduled morning break. • Doesn’t require bus schedule changes. • Some teens aren’t hungry when they wake up. • Can be quick and efficient.

  42. Universal School Breakfast • Children do not pay for breakfast • Works best in schools with high percentage of free and reduced price students • Reimbursed as usual by USDA, so schools must count how many student qualify for free, reduce price and paying status • Decreases stigma, equalizes everyone • Has shown to increase participation rates

  43. Elimination of Reduced Price Breakfast • Students who qualify for reduced price meals don’t pay (eat for free). • Works best when school has high percentage of free and reduced Price qualifying students. • Works best when reduced price qualifying students’ participation is low. • Helps increase participation rates.

  44. Obtaining support from key players Schools can market their school breakfast program: increase awareness of the benefits increase participation Incorporating breakfast as part of school day Breakfast in the classroom School breakfast benefits all Strategies For Breakfast Success

  45. Provide research based information about the benefits of breakfast. Provide research based information about the benefits of School Breakfast Programs to parents, teachers and other school based personnel that you might work with. What Can You Do?

  46. Suggest school breakfast as an option for children Connecting families with nutrition assistance programs like school breakfast help families stretch household budgets. Incorporate, mention breakfast ideas in your nutrition education sessions. What Can You Do?

  47. Educate on the benefits of breakfast Suggest the School Breakfast program as one way to offer breakfast Raise awareness about alternative ways of serving school breakfast to:  Parents  Students  Teachers  School Administrators  School Boards What can you do?

  48. Healthy students Healthy schools Healthy families and communities Why Is This Important?

  49. For more information… • Wisconsin School Breakfast Website • WI Department of Public Instruction • USDA website