School Breakfast Programs in Wisconsin University of Wisconsin-Extension, Cooperative Extension Family Living Programs Do you know… What percentage of 12-19 year olds eat breakfast everyday? a. 14% b. 34% c. 54% d. 84% Who is eating breakfast? 85% 46% 14%
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University of Wisconsin-Extension, Cooperative Extension
Family Living Programs
What percentage of 12-19 year olds eat breakfast everyday?
*Nutrition and Health Characteristics of Low-Income Populations: Meal Patterns, Milk and Soft Drink Consumption, and Supplement Use. USDA, 2005
10-30% of children do not eat breakfast on any given day
Madison middle school survey
48% of students skip breakfast at least once per week
High school students*
64% skip breakfast at least once per week
*2007 Youth Risk Behavior Survey, WI Department of Public InstructionWisconsin Data
Fluid Milk + Fruit/vegetable
(8 oz) or juice (4 oz)
+ 2svgs. grains/bread or 2 servings meat/meat alternate or 1 serving of each
Research shows that:
eating breakfast improves the quality of a child’s diet
low-income students who participate in the SBP have better overall diets compared to children who skip breakfast.
children who skip breakfast are less likely to meet recommended levels for important nutrients like folic acid, calcium, etc.Benefits of Breakfast
Children who eat breakfast visit the school nurse less often
Eating breakfast may decrease the risk of being overweight in adults and children
Adolescents who eat breakfast regularly, at home or at schools, tend to weigh less, and be more active than teenagers who skip breakfastBenefits of School Breakfast
Students who eat breakfast perform better on tests of:
math, matching, memory and creativity
larger improvements on test scores were seen in children with poor diets who ate breakfast
Children who eat breakfast experience less behavioral problems, report being in a better mood and tend to miss school less.Benefits of School Breakfast
When students participate in school breakfast programs, the schools receive federal and state reimbursements.
The higher the student participation in the program, the greater the reimbursements.
Severe need schools receive a higher federal reimbursement.Benefits of School Breakfast
Perception that breakfast is not the responsibility of the school
Lack of space to serve breakfastOther Reasons for not Offering School Breakfast Program
Time is the largest challenge for middle and high schools
Bussing schedules is the largest challenge for elementary schools
Labor and benefitscostsChallenges Cited by Schools That Do Offer School Breakfast
Why do the survey?
Cost often cited by school administrators as biggest barrier for not offering a SBP.
Surveyed schools that had successful breakfast programs
Diverse schools (urban vs. rural)
Diverse school breakfast delivery (traditional, Grab N Go, Mid Morning, etc.Cost Benefit Analysis Findings
Profitability was highly associated with participation rates. The higher the average daily participation (ADP) rate, the more likely a program will be profitable.
Participation is greatly affected by the type of school breakfast program offered.
Mid morning, breakfast in the classroom had the highest participation levels compared to other service models
When students have ample opportunity to purchase and consume breakfast, participation increases.Findings
Best practices suggest that promotion and marketing of the program are key to increasing participation rates.
Location of SBP affects participation levels
Offering a designated time and place for breakfast greatly increases ADP and the profitability of the SBP
‘Bringing breakfast to the students’ vs. ‘bringing the students to breakfast’ attitude.Findings
Support was listed by Foodservice Directors as the #1 reason for their success.
Gathering support before starting an SBP will help ensure a successful launch.
Support from the:
Administrators and School Board Members
Teachers (esp. if proposing Breakfast in the Classroom)
* Better Learning
* Improved academic scores
* Fewer behavioral problems
* No instructional time wasted
* Less absenteeism and tardiness
* Fewer behavioral problems
* Work with custodians, teachers, school food service staff from the beginning.
* Improved test scores
* Less absenteeism
* Less tardiness
* Potential for increases in school revenue with higher participation rates
* Fewer behavioral problems
National School Breakfast Week
Website, Facebook, Blogs, etc.
* Potential increases in school revenue with higher participation rates
* Market to those that currently participate in the program.
* Market to those that need it the most.
* Involve students in your marketing campaign
* Involve teachers
63.4% of schools in Wisconsin offer school breakfast
Wisconsin has the second lowest percent of schools who offer the School Breakfast Program in the US
True or False:
Only 38.7% of low-income WI students participate in the program compared to 46.7% in the US.Wisconsin Data
part of process
Provide research based information about the benefits of School Breakfast Programs to parents, teachers and other school based personnel that you might work with.What Can You Do?
Connecting families with nutrition assistance programs like school breakfast help families stretch household budgets.
Incorporate, mention breakfast ideas in your nutrition education sessions.What Can You Do?