Postmodernism. A Level Media Studies. A definition…. Problematic The social, political and cultural values that were prevalent at the end of the 20 th and early 21 st centuries.
A Level Media Studies
on the importance
of style and the visual
The decline of
An emphasis on
Identifiable elements of
a postmodern context
Collapse of communism
and belief in the
centrally plan societies
**the way in which texts refer to other media texts that producers assume audiences will recognise**
Is not always obvious...
References can only be recognised if you know what they are referring to.
Cultural, social and linguistic limitations.
People bring their own experiences to the text.
“I’ll have what she’s having.”
Homer Simpson – The Scream
Watch the clip and note any intertextual references
Numerous references to American brands.
Burger Prince (Burger King)
Olde Knavery (Old Navy)
Far Far Away sign (Hollywood sign)
Saxon Fifth Avenue (Saks Fifth Avenue)
Gap Queen (Gap kids)
Farbucks Coffee Starbucks)
“Once upon a time”
“Happily ever after”
Good v bad
Hansel and Gretel
Red Riding Hood
Beauty and the Beast
Billboard top 25 Mash-up
3) Merging of genres, styles and media
Films based on video games rather than ‘real life’ (Pokemon 1997 and Lara Croft 2001)
4) An emphasis on image and style rather than narrative and meaning
5) Elements that draw attention to the construction of the media text.
DVD box sets which include DVDs on the making of films along with the actual film, drawing attention to how the film was constructed.
6) Playful and ironic elements.
Baz Luhrmann’s Romeo and Juliet – mixes narratives from ‘high’ culture (Shakespeare play) with a pop video playful and fragmented visual style.
9) Diversity of representations and viewpoints.
10) PASTICHE and PARODY