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Postmodernism.

Postmodernism. Aim: to gain a basic conceptual understanding of postmodernism. To apply theories of postmodernism to Advanced production Coursework. What is modernism?. Modernism was a new way of thinking and perceiving the world at the turn of the Twentieth century.

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Postmodernism.

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  1. Postmodernism. Aim: to gain a basic conceptual understanding of postmodernism. To apply theories of postmodernism to Advanced production Coursework.

  2. What is modernism? • Modernism was a new way of thinking and perceiving the world at the turn of the Twentieth century. • Modernism in the arts incorporated fine art and sculpture, design, literature and theatre. • Modernist work was influenced by the modern world and the dawning of a new century.

  3. Modernist art Cubism and Surrealism

  4. Modernist Architecture ?

  5. Modernist Literature ? James Joyce’s ‘Ulysses’

  6. Twentieth Century Modernist Arts Film Photography Jazz

  7. Postmodernism for beginners……….a question of old versus new?

  8. Examples 1- Music

  9. Example 2- Film

  10. Examples 3- Advertising

  11. Madonna – ‘the queen of reinvention’ Case study:‘Material Girl’

  12. So what is postmodernism? • Cultural theorist Jean Baudrillard and Ihab Hassan combined to come up with following 8 non-laws of postmodernism!

  13. Surface • Emphasis of style over content or substance.

  14. Rejection • A move against traditional large narratives that dictated our lives e.g.: religion and politics.

  15. Appropriation • Recycling past styles and cultures in the form of ‘pastiche’ also known as ‘bricologe’.

  16. Playfulness • Onus on useless decoration applied in an exaggerated manner.

  17. Complexity • The blurring of boundaries between high and low art.

  18. Intertextuality • When one text/design cross references another.

  19. Diversity • Varied cultural experiences.

  20. Audience • Central to the interpretation of meaning. Each individual brings their own subjective meaning.

  21. So how much do we know? • Case Study: analyse the opening sequence to Baz Lurhamnn’s version of ‘Romeo and Juliet’ • Look gain at Baudrillard and Hassan’s theories of postmodernism and see how many you can apply to the clip.

  22. Lets go back to our media texts…. • To review: in your groups look again at the media texts you were given at the start of the lesson. Apply the 8 postmodern concepts – annotate on paper/whiteboard.

  23. Think about your work in terms of postmodernism. • How many of the postmodern concepts can you apply to your work. • surface, • intertextuality, • diversity, • Rejection of big ideas • appropriation • Make some notes.

  24. Media Language Practice • Question: • ‘How is meaning constructed through the use of media language in one of your coursework production?’ • Consider: • The technical aspects. • Semiotics and postmodern analysis. • Genre and narrative conventions.

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