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Eloqua Hot Seat

Eloqua Hot Seat. Washington Capitals May 2, 2011. Eloqua Resources. Eloqua 9 Social Media Sharing User Guide: http ://blog.eloqua.com/eloqua-social-playbook / Eloqua University Power Hour: http ://topliners.eloqua.com/docs/DOC-1198. Caps Current Uses: Generic Uses Social Media Links.

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Eloqua Hot Seat

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  1. Eloqua Hot Seat Washington Capitals May 2, 2011

  2. Eloqua Resources • Eloqua 9 Social Media Sharing User Guide: http://blog.eloqua.com/eloqua-social-playbook/ • Eloqua University Power Hour: http://topliners.eloqua.com/docs/DOC-1198

  3. Caps Current Uses: Generic Uses Social Media Links • Generic links to our social media accounts in Ice Chips (weekly newsletter) • Generic links to social media accounts in the footers of all Caps emails

  4. Caps Current Uses: Share to Social Used in Game Notes Emails • Game Day email that includes statistics and preview plus updates about game day events at Verizon Center • Distributed to Season ticket holders and fans who have opted in

  5. Current Uses: Limitations to Customization • Unable to share the actual email (online version) only specific URLs to FB and Twitter • Unable to customize the “Title” portion of the shared message in Facebook • Insert/Edit Hyperlink -> Title -> Preview: Caps vs. Lightning 5/1/11 The text within the “Title” line does not correctly align with the post.

  6. Current Uses: Limitations to Customization • Unable to control the thumbnail that is pulled into the shared message. • Unable to redirect links for Facebook sharing. (User interface problem - Twitter is possible, Facebook is not.

  7. Reporting • Referrers: • What other metrics are other teams utilizing?

  8. How are other teams utilizing the “Share to Social” Functionality?

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