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Sports and Entertainment Marketing 1

Learn how businesses leverage celebrity appearances to attract customers and increase revenue through advertising on national television, local magazines, tickets, and community newspapers.

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Sports and Entertainment Marketing 1

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  1. Sports and Entertainment Marketing 1 Objectives 4.01 & 4.02

  2. To increase revenue, professional baseball and football teams often sell advertising that appears • on national television • in local magazines • on the back of tickets • in community newspapers

  3. C. on the back of tickets

  4. Which of the following is an example of a business using a celebrity's appearance to attract customers to an event: A. An actor stars in the lead role of a film that is based on a best-selling novel. B. A professional athlete announces her/his plans to retire within six months. C. An athletic-shoe company distributes a press release about a new endorsement deal. D. A rock star signs copies of his/her latest CD at a store's grand opening

  5. D. A rock star signs copies of his/her latest CD at a store's grand opening

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