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The Reunion Event Alternative Outreach Strategies in Planning Community Events Presented by Carolyn O. Vazquez Com

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The Reunion Event Alternative Outreach Strategies in Planning Community Events Presented by Carolyn O. Vazquez Com

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    2. Discuss Quote Talk about Who I am Connect with audience Introduce the brainstorming on how the Reunion plan startedDiscuss Quote Talk about Who I am Connect with audience Introduce the brainstorming on how the Reunion plan started

    3. Opportunity Raise awareness while providing an option to register. Promote our local transplant centers & medical professionals. Testimonies and live interviews Utilize the support of local leaders to help promote donor registration. We were looking for an event that provided layers of Opportunity Read from slide…an opportunity to…We were looking for an event that provided layers of Opportunity Read from slide…an opportunity to…

    4. After 10 years of event reviews, we see improvements that can be made to increase donors. Looking for a way to pull together 10 years of experience in an event that calls people to action. 10 Year Celebration of the Annual Gala event-milestone marketing The 2008 Gala weekend was the culmination of those learned experiences via the Reunion event

    5. A Snap Shot THEN Jonathan, a 9-month old, needed a liver transplant; his parents asked for help from Rev. Jesse Jackson and Bill Cosby. A national campaign helped locate a liver donor for Jonathan-giving him a second chance. That campaign also raised awareness across America-empowering communities. NOW Jonathan is currently leading a healthy and productive life. Starting his Senior year at Hampton University, he’s studying to be a pilot. He continues to be an advocate for organ and tissue donation telling his story to help empower others.

    6. Then…..Now

    7. We realized that we needed help to spread the message-Partnership. Opportunity to connect with 10 years of resources, supporters and contacts to help make things flow. Development of a planning committee that included members of local hospital transplant staff. Prepare for different levels/tiers to the event-we’re reaching the goal over time.

    9. More Goals (contd…) Utilize existing relationships with ministerial organizations, churches and civic/community groups to support the event. Provide a quality program that focuses on culturally specific awareness and outreach.

    10. Community Outreach Local Impact Develop Core messages Identify community allies Develop community educators to be deployed primarily in places of business, worship and social organizations. Targeted Audiences African-American/Latino Nxt Gen Faith based institutions Community organizations Supermarkets/Retail Outlets City Colleges

    11. Media Outreach Monthly PR Functions news releases op-ed articles electronic press kits web site enhancements media pitching collateral material development New Media Resources video news releases PSA’s text updates monthly internet updates via MySpace YouTube Facebook Blogs

    12. I am. Are you?

    14. Outcomes Increased awareness to a larger audience and integration into new media resources. Strengthen existing relationships with community organizations and medical partners. Development of culturally specific messages of support from leaders. Register donors at an event that reaches a variety of people in communities across Illinois.

    18. Summary Don’t try to reinvent the wheel-use existing resources Plan a multi-leveled approach to events-maximize opportunities If at first you don’t succeed…Try Again! Ask for help…collaborate…explore partnerships

    19. Questions & Answers Thanks for the chance to share our story Feel free to contact me at cvazquez@giftofhope.org for more follow-up information or questions. Phone 630.758.2780

    20. Special Acknowledgements Mr. Jerry Anderson CEO, Gift of Hope Mr. Jack Lynch Director, Community Affairs Lou Ester Petty AATF President Priscilla Holliday AATF Communications Liaison AATF Chapter Directors Dolores Smith, Chicago Damarius Brooks, Central Illinois Pam Barber, Evanston Leisa Mitchell, North Shore Rosie Thomas, NW Indiana Deb Hill, South Suburban Valerie Charles, Western Suburbs Rockford Chapter & the AATF Volunteer Membership

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