Pearson talentlens india hire me launch campaign
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Pearson TalentLens develops and delivers leading, scientifically-valid assessments for employee selection, development, retention and succession planning

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Pearson talentlens india hire me launch campaign

Pearson TalentLens India Hire.Me Launch Campaign



Hire me teaser e mailer 1 1 st week of may
Hire.Me Teaser E-mailer 11st week of May


Hire me t easer e mailer 2
Hire.MeTeaser E-mailer 2

4th week of May and 1st week of June


Talentlens thought paper on mobile recruitment
TalentLens Thought Paper on Mobile Recruitment

  • Highlights:

  • Driven by agency “Thought Starters”

  • Focus Interviews with Talent Acquisition Leaders

  • Candidate perspectives

  • Industry trends

  • Talks about Versant App

  • Details Hire.ME


Thought paper pre release campaign landing page www talentlens in mobilerecruitment
Thought Paper Pre-release Campaign Landing Pagewww.talentlens.in/mobilerecruitment/

Soon to be released book your copy now!

Remained a download page for the Thought Paper, once it was available


Talentlens india website pop up for thought paper www talentlens in
TalentLens India Website Pop-up for Thought Paperwww.talentlens.in


Thought paper social media paid linkedin campaign sponsored update
Thought Paper Social Media Paid LinkedIn Campaign – Sponsored Update


Website home page hire me slider www talentlens in
Website home page Hire.Me sliderwww.talentlens.in


Hireme webpage www talentlens in hireme
HireMe Webpagewww.talentlens.in/hireme/


Hire me 2 fold sell sheet
Hire.Me 2-fold Sell Sheet


Hire me organic social media promotions on company accounts
Hire.Me Organic Social Media promotions on Company Accounts


Hire me at people matters talent acquisition conference mumbai 9 th june 2016
Hire.Me at People Matters Talent Acquisition Conference, Mumbai, 9th June, 2016



People matters talent acquisition league
People Matters Talent Acquisition League delegates attending

  • Multiple points of branding for Pearson TalentLens

  • Magazine ad

  • Emailers

  • Website home page banners

  • Social media banners

  • Awards trophy

  • Email signature

Example: Email signature banner of all employees interacting with Country’s HR







Delegate k it inserts
Delegate delegates attendingKit Inserts

Mobile-shaped cards with instructions to

download the app and log in details, clipped to Hire.Me sell sheets that were placed in each delegate kit


Giveaways at the booth and master class
Giveaways at the booth and master class delegates attending

Branded boxes with Hire.Me branding and On-the-go adapters to play on the theme of how mobile recruitment enables one to recruit anytime, anywhere.


Our masterclass on m obile recruitment promotion by people matters
Our delegates attendingMasterclass on Mobile Recruitment: Promotion by People Matters

Emailer to their database

Social Media


Glimpses from the masterclass by rajeev menon advisor pearson talentlens
Glimpses from the delegates attendingMasterclass by Rajeev Menon, Advisor, Pearson TalentLens


Tweets during the masterclass
Tweets During the Masterclass delegates attending


Tweets during the masterclass1
Tweets During the Masterclass delegates attending


Discussions with delegates at our b ooth
Discussions with Delegates at Our delegates attendingBooth

Mobile Phone entrance

Hire.Me looped video being played at the stall (and conference area screens)


Press release
Press Release delegates attending


Press release page on website
Press Release page on website delegates attending

Link: http://talentlens.in/2016/06/08/pearson-talentlens-partners-with-assessment-innovation-to-create-hire-me-mobile-recruitment-solution/


Press release1
Press Release delegates attending

High-lighted on website home page


Press release on social media
Press Release on Social Media delegates attending

  • Shared with 3 leading HR magazines:

  • People Matters

  • Human Capital

  • People and Management


Up next
Up next… delegates attending

  • Post event emailers to all with Thought Paper

  • Hire.Me e-mailers to our database

  • Organic and Paid LinkedIn campaigns for Mobile Recruitment Thought Paper

  • Continue creating buzz on Social Media

  • Thought leadership marketing with content in form of articles – 7-10 pieces, from “Thought Starters”

  • In general, lead nurturing for leads acquired in the pre, launch and post launch stages, acquiring new leads from new campaigns


Thank you
Thank You! delegates attending