A Brief Examination of the Strategic Plan for the U.S. Integrated Earth Observation System (IEOS)

1. A Brief Examination of the Strategic Plan for the U.S. Integrated Earth Observation System (IEOS) Earth & Ocean Observing Business Model Capitol Hill Oceans Week 2006 From Vision to Venture: The Business Case for Ocean Observation June 14th, 2006 Scott J. McFarland, P.E. Business Development The Boeing Company

2. U.S. Strategic Plan - Model Existing Earth System Models Predictions Societal Benefits • Oceans • Ice • Land • Atmosphere • Solid Earth • Biosphere High Performance Computing. Communication & Visualization Policy Decisions Decision Support Assessments Decision Support Systems Management Decisions DATA Earth Observation Systems Standards & Interoperability • Remotely-sensed • In-Situ Observations Start Here Ongoing Feedback to Optimize Value and Reduce Gaps From the: Strategic Plan for the U.S. Integrated Earth Observation System, (IEOS), Page 15 (25 of 84), by the Inter-Agency Working Group on Earth Observations (IWGEO), 2004 Business-Model / Operational-Model from the U.S. Strategic Plan for IEOS

3. U.S. Strategic Plan - Model Suggested Private Sector End-Users Predictions Societal Benefits Earth System Models Private Sector Businesses that Generate Profit & Taxable Revenues High Performance Computing. Communication & Visualization • Oceans • Ice • Land • Atmosphere • Solid Earth • Biosphere Raw Data & Value-Added Information Policy Decisions Decision Support Assessments Decision Support Systems • Ingest & Use of Valuable Knowledge & Information • Actionable, Wealth Creating & Revenue Generating Data • U.S. GDP Increased • Tax Revenues Increased • American Competitiveness Enhancement • Impactual Solution for US Gov't Economic Priorities Management Decisions DATA Earth Observation Systems Standards & Interoperability • Remotely-sensed • In-Situ Observations Start Here Ongoing Feedback to Optimize Value and Reduce Gaps Private Sector moves Requirements/Needs Data to optimize Earth Observing Systems and Models, to enhance output value and taxable revenues $ $ Increased U.S. Tax Revenues as Consequence of Accelerated Value-Added Revenues UST & OMB Rigorous & Tangible Financial "Valuation" of System Performance, From Private Sector Integration Suggested Business-Model for the U.S. Integrated Earth Observing System (IEOS)

4. U.S. Strategic Plan - Model Areas to Address Private Sector End-Users Societal Benefits Raw Data & Value-Added Information Predictions Earth System Models Policy Decisions Private Sector Businesses that Generate Profit & Taxable Revenues Bridge Decision Support • Oceans ? Management Decisions DATA Gov't Industry Earth Observation Systems Existing Economic Valuation Tools Fail. Replace with New, Effective Metrics Tools Grand Canyon between Gov't & Industry Observations Use Public-Private Partnership Architecture to Integrate Ocean Observing in Gov't & Private Sectors. Integration enables financial valuation determination Private Sector "Needs" to Drive Ocean Observations That Create Wealth (Demand-Pull) $ $ Private Sector uses outputs to generate U.S. GNP Growth & U.S. Taxable revenues UST & OMB Critical Model Areas To Address

5. Back-Up Slides

6. Ocean Observing Systems - Value Chain Outcome Variations Breakeven ROI Possible $ Outcome ? $MM Gained • Research • Research -to- Operations • Research -to- Operations -to- Value $ 0 Time $MM Spent No $ Outcome ? Breakeven ROI $MM Gained $ Valuatable? $ 0 Time $MM Spent Breakeven ROI $MM Gained $ Valuatable Outcome $ 0 Time $MM Spent

7. LEADERSHIP NOAA - Business Model (Current)

8. NOAA - Business Model - (In-Process)