HOW SHOULD COMPANIES INTERACT IN BUSINESS NETWORKS?. Håkan Håkansson & David Ford (2002). Justine BILLET – Clara FAIVRE – Axel FENEAUX – Cassandre GERON – Marguerite GUIBOURG – Alix LUTON. NETWORKS. A. Nodes and threads Nodes = Business Units Threads = Relationships. Relationship. B.
Håkan Håkansson & David Ford (2002)
Justine BILLET – Clara FAIVRE – Axel FENEAUX – Cassandre GERON – Marguerite GUIBOURG – Alix LUTON
CONNECTIONS BETWEEN RELATIONSHIPS
What kind of special opportunities and restrictions does a network bring to a company?
What is the interplay between influencing others and being influenced by them?
How can a company control a network and what are the effects on the network and on the company?
Outcomes of strategies and actions
Outcomes of those relationships and what happened in them
Potential partners will be aware of the situation thanks to the word-of-mouth.
Risk of attracting sharks.