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Tactical Social Media

In today's digital landscape, social media is essential for managing your online presence and reputation. With countless platforms available, it's crucial to strategically select those that align with your goals and audience. From blogs to microblogging and video sharing to photo albums, each platform has unique strengths. Understand the importance of creating tailored messages, monitoring engagement, and measuring success through various metrics. Take control of the conversation and ensure your brand is represented effectively across the right channels.

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Tactical Social Media

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  1. Tactical Social Media Which platforms should I use in my communications plan?

  2. Platforms Basics Management Metrics

  3. Why does it matter? • Most people are on a variety of platforms. • Just because YOU aren’t on social media doesn’t mean that people aren’t talking about you. Take control of the conversation and your reputation! • Social media isn’t the future; it is the present and it is time to get on board.

  4. Social Media is NOT… …FREE. It takes time and time = $$$ (manpower and hours to draft messages, shoot/edit pictures & video, post, reply, monitor, measure, analyze). …a crap shoot of random posts. Messages are strategically written and strategically placed on certain platforms at certain times. …rocket science (although there is a bit of writing, technical skill and math involved).

  5. Blogs • Longest format for sharing ideas (unlimited character/word space) • Allow you to establish yourself as a “Thought Leader” in your field. • Can be shared/pushed on all other platforms.

  6. Microblogging • Similar idea to blogging but in much shorter format. • Twitter – 140 characters or less • Tumblr – unlimited characters but typically short form posts consisting of images, quotes, videos, etc.

  7. Social Networks • Facebook - Casual, friendly, opinionated • LinkedIn - All business, all the time • Google+ - Semi-professional, less engaging, high SEO • Pinterest - Highly visual, helpful tips and projects

  8. Bookmarking & Tagging • Allows user to save favorites found on Web and recommend to others • High engagement • High virality potential

  9. Online Video • Create your own channels to share videos across multiple platforms • Videos can be of any length

  10. Short Video • Very short (7 seconds for Vine, 15 seconds for Instagram) • Can only be shared on those platforms

  11. Photo Sharing • Create entire photo albums • Share across multiple platforms • Great for events, inside look at employees, promotions, etc.

  12. Management • Choose carefully! You don’t have to do it all. Decide which ones are best for YOUR audience and YOUR message. • Save time! Choose a management platform that allows you to post to several platforms at once. • Measure! Many platforms have analytics built in.

  13. Metrics There are MANY ways to measure the ROI of your social media investment, such as: • Followers • Likes • Tweets/RT • Views • Shares • Downloads • Favorites • Referrals • Unique Visitors • Social Reach • Impressions • Activity & Engagement • Influencers • Trends • Mentions • Comments • Kred & Klout scores • Traffic • Inbound links

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