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Social Media

Social Media. Presented by Laura Lee. Who am I?. Laura Lee SWAT 771 member since 2008 Co-Captain since 2012 Over the past 5 years… Co-Captain, design lead, robot builder, driver, scouting lead, human player, webmaster, tweeter, Facebook- er , bumper girl, battery girl Blink? No!.

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Social Media

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  1. Social Media Presented by Laura Lee

  2. Who am I? • Laura Lee • SWAT 771 member since 2008 • Co-Captain since 2012 • Over the past 5 years… • Co-Captain, design lead, robot builder, driver, scouting lead, human player, webmaster, tweeter, Facebook-er, bumper girl, battery girl • Blink? No!

  3. What is Social Media • Places for people to connect • Facebook, YouTube, Twitter, FourSquare, LinkedIn, Google+, Pinterest • Revolutionizing the world • Why is it important to FIRST? • Getting your name out there • Saying no to social media is like turning down free robot parts

  4. 4 “B” • Be Found • Be Relevant • Be Accountable • Be Engaging

  5. Be Found • Search Engine Optimization • SEO • Have a strong social media presence • Domination of the first page • Keywords are key

  6. Not world domination… search domination

  7. Be relevant • Your audience • Parents • Potential sponsors • Other FIRSTers • Potential FIRSTers • Mentors • Youth • Facebook • Twitter • Youtube • Audience will not come to you. You must go to your audience

  8. Be Relevant • Keep up to date • Forgetting to update = audience forgetting you • Social media never takes a break • For websites, use a platform that is easy to update • If it takes more than 5 minutes to publish your content, it’s no longer news, it’s history

  9. Be Accountable • There are a lot of ways to track your stats • Use built in analytics tools • Use outside analytics tools • These tools do the work for you

  10. Be Accountable Wordpress analytics Twitter analytics

  11. Be Accountable • Facebook “Magic Button”

  12. Be Accountable • These numbers that you gather can be used for: • Chairman’s • Getting sponsors • Seeing your impact • Improving your content and engagement • Remember: everything on the internet is permanent • Make sure your team has a strategy of how you are going to use social media

  13. Be Engaging • Friendliness  • Be positive • Keep up interaction • Think of everything you do as a dialogue

  14. Be engaging • Find your team “image” and go with it • Tone and style • Be consistent -> improves your branding and SEO • Username • Profile picture

  15. Useful Tools • Tweetreach.com • Tracks your twitter stats • Hootsuite • Manages all your social media accounts in one place • Bitly.com • Tracks your links

  16. Notes • People are interested in why you do something, not what or how you do it • Everything you do on social media will have an impact • Positive or negative

  17. SWAT • Twitter • @frc771 • Youtube.com/frc771 • Facebook.com/frc771 • www.swat771.com • Questions: Laura: llee@smls.on.ca

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