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Trusted Friends: Walt, Ray, and the Power of Influence in Corporate America

Explore the intertwined stories of Walt Disney and Ray Kroc, masters of corporate influence, and their impact on American culture, from Disney's "Fun Factory" to Kroc's McDonald's empire. Uncover the darker side of business through labor disputes and marketing aimed at children. Learn how these iconic figures shaped the landscape of entertainment and fast food with their strategic partnerships and branding tactics. Discover the complex relationship between corporations, consumers, and society in the pursuit of profit and success.

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Trusted Friends: Walt, Ray, and the Power of Influence in Corporate America

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  1. Jesse and SaraChapter 2: Your Trusted Friends

  2. Walt and Ray • Ray Kroc discovered his knack for being a salesman while working at his uncle's soda fountain. "That's where I learned you could influence people with a smile and enthusiasm." • He convinced the McDonald's brothers to sell him the right to franchise McDonald's Nationwide. • Walt Disney letter • When WD was 21 he had opened his own movie studio in Los Angeles. • WD greatly admired Henry Ford and introduced an assembly line and a rigorous division of labor at the Disney Studio. "Fun Factory." • 1941-hundreds of Disney animators went on strike, pressing support for the Screen Cartoonists Guild. • WD fired employees who were sympathetic to the union, allowed private guards to rough up workers on the picket line, tried to impose a phony company union, brought in an organized crime figure from Chicago to rig a settlement, and placed a full-page ad in Variety that accused leaders of the Screen Cartoonists Guild of being communists.

  3. Better Living • Walt Disney relied on federal funds in the 1940s to keep his business afloat. • WD produced scores of military training and propaganda films, Food Will Win the War, etc. • After WW2 WD worked closely with top military officials and military contractors, becoming America's most popular exponent of Cold War Science. • The Dawn of Better Living • “Tomorrowland” • von Braun • Corporate sponsors for every aspect of American life in DW. • General Electric • Richfield Oil • Synergy-Marketing strategy • Snow White 1938

  4. Kid Kustomers • Guilty parents • 1980’s- “The decade of the child consumer.” • “Cradle-Grave” selling strategy” (early brand loyalty) • Get kids to nag parents (types of nags) • Mascots • Children’s Online Privacy Protection Act • Federal Trade Commission • 1.5 months TV per year

  5. Perfect Synergy • Toys and play structures • Hollywood and Fast Food industry • Disney signs 10 year pact with McDonald’s

  6. The Brand Essence • “Trusted Friend”

  7. McTeachers and Coke Dudes • Colorado Springs School District 11 • The Coke Dude

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