Research Methods for Business. Content Research and Business Research – Definitions Manager and Researcher – Relationship Usefulness of Research for Managers The Hallmarks of Scientific Research. Session 2. Dr. K.V. Kannan M.B.A., M.F.T., Ph.D. Senior Faculty, KSRBS, T’gode. .
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Dr. K.V. Kannan M.B.A., M.F.T., Ph.D. Senior Faculty, KSRBS, T’gode.
“The systematic and objective process of gathering, recording, and analyzing data for making business decisions.”
- William G. Zikmund
Researcher should look Manager as a Client
Asian Paints – Creating Festivals
Boosting the sale with celebrities
Asian Paints – Catering to customer requirements
Chik way of doing things
Inflation and FMCGs/FMHGs – 180 ml/230 ml
R Power & RPL -- $25 per barrel to save $1.1 trillion for India
“It is an organized, systematic, data-based, critical, objective, scientific inquiry or investigation into a specific problem, undertaken with the purpose of finding answers or solutions to it.”
- Uma Sekaran
“It is a systematic inquiry that provides information to guide business decisions.”
- Donald R. Cooper & Pamela S. Schindler