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Business Research Methods. Dr Robert Shaw School of Management Guangdong University of Foreign Studies. Today. The hegemony of science Three kinds of research New directions in business research How to write How to publish. 1 . The hegemony of science. The word “hegemony”

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business research methods

Business Research Methods

Dr Robert Shaw

School of Management

Guangdong University of Foreign Studies

today
Today
  • The hegemony of science
  • Three kinds of research
  • New directions in business research
  • How to write
  • How to publish
1 the hegemony of science
1. The hegemony of science
  • The word “hegemony”
  • Courses for students
  • The ascent & challenges of science
    • Physics as the exemplar
        • Understanding
    • Social sciences
        • Understanding
    • Business research
        • Understanding
slide4

hegemony

Leadership, predominance, preponderance; esp. the leadership or predominant authority of one state of a confederacy or union over the others: originally used in reference to the states of ancient Greece, whence transferred to the German states, and in other modern applications.

Oxford English Dictionary

business methods courses
Business methods courses
  • Textbooks
  • Confusion about purposes
  • Classification of methods
    • Base on what is done (analogy: menu)
    • Needs to be base on epistemology and/or ontology
          • Philosophical
          • Purpose
2 three kinds of research
2. Three kinds of research
  • Kinds of papers
    • Scientific (basic, fundamental)
    • Operational research (applied)
    • Philosophical (conceptual, argumentative)
  • Examples of each
    • Structure of the paper
    • Epistemological / ontological stance
    • The production of such papers
scientific research in business
Scientific research in business
  • Common
        • Surveys
        • Experimental designs
  • Assumptions / ground
        • Epistemology
        • Ontology
  • Philosophy of science
        • Positivism
        • Constructivism
        • Phenomenology
scientific papers
Scientific papers
  • An example (next seven slides)
          • Structure of the paper
          • Prescribed method
          • Known standards
          • Engagement with the tradition
  • The traditions of research
          • The narrowing of the focus
          • The proliferation of sub-disciplines
  • Origin of problems - confusion with purposes
scientific papers1
Scientific papers
  • An example (next seven slides)
          • Structure of the paper
          • Prescribed method
          • Known standards
          • Engagement with the tradition
  • The traditions of research
          • The narrowing of the focus
          • The proliferation of sub-disciplines
  • Origin of problems - confusion with purposes
operational research in business
Operational research in business
  • Examples
          • Marketing
          • Policy
          • Evaluation
          • Applied research
          • Consulting
  • Structure of the paper
          • In-house use
          • Report format
          • Often mimics science
  • Epistemological stance
          • Technology – a tool
3 new directions
3. New directions
  • Science in business research
        • More about less
        • Detached from real problems
        • The interdisciplinary movement & new requirements
        • Understanding in the social sciences
  • Philosophy as business research
        • Phenomenology
        • Philosophy of management
        • Philosophy of science
        • Philosophy of technology
        • Critical management theory
4 how to write
4. How to write
  • Pros and cons
        • Scientific enquiries
        • Operational enquiries
        • Philosophical enquiries
  • Technology
        • Screens
        • Grammar & spell checker
        • Bibliographic software (Endnote)
        • Dictionary and thesaurus
        • Academic databases
        • Library
        • Others
my kind of writing
My kind of writing
  • Find a project – you need something to say
  • Write the abstract
  • Commit to a conference
  • Write, write, write – produce organically
  • Search online for relevant papers
  • Support your writing with references
  • Present it as quickly as possible
  • Re-write for publication
  • Submit for referees report
4 how to publish
4. How to publish
  • Control of journals
  • Academic societies
  • Open access journals
  • Set realistic goals