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The Blanket Approach to Cultivating and Stewarding Your Donors

The Blanket Approach to Cultivating and Stewarding Your Donors. Lynne M. Wester Director of Stewardship and Donor Recognition Yeshiva University. Donor Recognition and Stewardship. Is there a better way to do this? What are some ways that we can better serve our donors?

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The Blanket Approach to Cultivating and Stewarding Your Donors

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  1. The Blanket Approach to Cultivating and Stewarding Your Donors Lynne M. Wester Director of Stewardship and Donor Recognition Yeshiva University

  2. Donor Recognition and Stewardship • Is there a better way to do this? • What are some ways that we can better serve our donors? • What is someone else doing that we’re not? • Is there an app for that? • Making Innovation a Priority COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION

  3. Who are we talking about? • Non Scholarship Donors • High Level Annual Donors • Donors to Unrestricted Funds • People Falling through the Cracks COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION

  4. Goals • Make donors feel sincerely thanked for their generosity and support for your mission. • Deepen donor commitment to and understanding of your mission and organization. • Provide donors with the public recognition they desire and value. • Inspire donors to give again-at higher and higher levels of support. • Encourage or challenge other donors or potential donors to match the giving of their peers. • Set benchmarks for giving to your organization. • Reinforce a culture of philanthropy, rather than setting a tone of quid pro quo. • Keep you within your budget limits --while not compromising the tax deductibility of your donor’s gift. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION

  5. The “Blanket” Approach COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION

  6. Data Analysis and Leveling • A. Donors of 25K- 100K TPF for the previous FY or Cumulative Lifetime TPF of 100K to 1 Million • B. Donors of 100K-500K TPF for the previous FY or Cumulative Lifetime TPF of 1 Million plus • TPF= Total Philanthropic Funds=Cash+Pledges • A.734 constituents • B.186 constituents COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION

  7. Other Groups Added • Loyalty Donors • First Time Donors • President’s Society • Anyone who needs extra Stewardship COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION

  8. Calendar Approach • August- Champions Gate Wrap up Piece • September- Rosh Hashanah email greeting • October- Hanukkah Dinner Invitation • November- Report of Donors and Donor Recognition Event • December- Hanukkah Dinner Slideshow • January- Invitations to YU Museum Event • February- Scholarship Impact Piece • March- YU Tomorrow Mailing • April- Impact of Giving Report • May- Commencement Invitation and Webcast COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION

  9. Scholarship Impact Piece COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION

  10. Scholarship Impact Piece COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION

  11. Postcards COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION

  12. Emails 44% open Rate! COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION

  13. Thank a Donor Week COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION

  14. Building Updates COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION

  15. Video COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION

  16. Thank a Thon COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION

  17. Website COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION

  18. Questions? Comments • Lynne Wester • wester@yu.edu • www.donorrelationsguru.com • Friend me on Facebook • Follow me on Twitter @donorguru COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION

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