1 / 15

MEDIA RELATIONS Dick Kane

MEDIA RELATIONS Dick Kane. 2006 HRM Conference Tallahassee. Young, ambitious & green Not trained in journalism Don’t know how agency works Skeptical of any PR effort Don’t like being manipulated. Who am I?. N-E-W-S Recent events Unusual or notable Negative. TONIGHT’S TOP STORY.

herman
Download Presentation

MEDIA RELATIONS Dick Kane

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MEDIA RELATIONSDick Kane 2006 HRM Conference Tallahassee

  2. Young, ambitious & green Not trained in journalism Don’t know how agency works Skeptical of any PR effort Don’t like being manipulated Who am I?

  3. N-E-W-S Recent events Unusual or notable Negative TONIGHT’S TOP STORY

  4. Credibility Candor Clarity Compassion Commitment Mike McCurry’s “5Cs”

  5. HURRICANE IVAN

  6. Under promise, over deliver Be optimistic No surprises CYA – Cover Your Assets Celebrate your successes Top Five List

  7. THE REEL/REAL WORLD

  8. Be open Be honest Be newsy Be aware Be cooperative Jack Hilton “How to Meet the Press”

  9. Courteous treatment Not to be hurried Know major topics in advance PR counsel Make your own recording Jay Rayburn, Ph. D “Your Rights”

  10. YOU’RE ON!...3…2…1

  11. 60 percent – visual 30 percent – verbal 10 percent - message 60 – 30 – 10 - rule

  12. THAT’S THE WAY IT IS

  13. Be honest Be candid Be factual Be prepared Be responsive Be sensitive to deadlines ALWAYS

  14. Lie Guess Get hostile Give opinions Say “no comment” Go “off the record” NEVER

  15. A whale of a tale

More Related