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Chapter 17 Beverage Sales Control. Principles of Food, Beverage, and Labor Cost Controls, Ninth Edition. Objectives of Beverage Sales Control . Optimize the number of sales Maximize profit Control revenue . Reasons That People Patronize Beverage Establishments . To socialize

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chapter 17 beverage sales control

Chapter 17Beverage Sales Control

Principles of Food, Beverage, and Labor Cost Controls, Ninth Edition

objectives of beverage sales control
Objectives of Beverage Sales Control
  • Optimize the number of sales
  • Maximize profit
  • Control revenue
reasons that people patronize beverage establishments
Reasons That People Patronize Beverage Establishments
  • To socialize
  • To conduct business
  • To eat
  • To enjoy entertainment
  • To kill time
important chapter terms
Important Chapter Terms
  • Market segment: Subgroup of potential patrons with similar characteristics
  • Dram shop laws: State statutes that hold the serving establishment and the server financially liable for damages to third parties resulting from the serving of alcoholic beverages to intoxicated customers
  • Automated bar: Computerized device for dispensing beverages and simultaneously registering sales
in beverage operations profit maximization is accomplished by
In Beverage Operations, Profit Maximization Is Accomplished by:
  • Establishing drink prices that will maximize gross profit
  • Influencing customers’ selections
unacceptable bartender work habits
Unacceptable Bartender Work Habits
  • Working with an open cash drawer
  • Under-ringing sales
  • Overcharging customers
  • Undercharging customers
  • Overpouring
  • Underpouring
  • Diluting bottle contents
  • Bringing one’s own bottle into the bar
  • Charging for drinks not served
  • Drinking on the job

© John Wiley & Sons, Inc. 2009