Small Business Resource Power Point Series Virtual Tradeshows
Introduction Tradeshows are one of the most effective ways to get your company’s message and product line out to prospective customers. Virtual tradeshows are models of real tradeshows but presented over the internet.
Advantages Virtual tradeshows are far less expensive than real tradeshows. Your can show your products 24 hours a day, seven days a week. You can show your products to visitors who would be unable to attend your real tradeshow booth.
Advantages Cont. One site, http://www.exhibitrade.com/ claims the following benefits: Accessibility.ExhibiTrade brings prospective customers and partners together all day, every day. Centralization. ExhibiTrade brings it all together in one place. Links are provided to general company information, company website, and online catalogs.
Advantages Cont. Exposure. ExhibiTrade gives you exposure to a broad customer base, thereby increasing sales and generating traffic to your website. Ease. ExhibiTrade is an easy way to have a web presence without having a website. Economical. ExhibiTrade saves you time and money. By exhibiting online you do not have the added travel expenses, booth production costs, employee compensation, and shipping charges incurred at a physical trade show.
Advantages Cont. Opportunity. ExhibiTrade provides you the opportunity to promote your participation in physical trade shows long before, and long after, the show is over. Use your ExhibiTrade booth to introduce new products or literature that will be featured in your physical show.
Methodology Virtual Trade shows use chat rooms, video conferencing, audio applications, and online forums to communicate with visitors. Clearly design and functionality are important – and quality of connection may be an issue. The last thing you want is to be showing a demonstration on the Internet to a customer and experience a snag.
Tactics To Consider You can use virtual tradeshows to attract or register visitors to your real trade- show. Alternatively you can set up a virtual booth in somebody else's virtual tradeshow event. Visit virtual trade shows for ideas, opportunities and to learn what works best.
Research Before You Act As one authority states: “It has to be an efficient booth and the buyer or designer has to feel (he/she) is getting a return on their investment,” “You have about 8 to 10 seconds before a person will either decide to stop at your display or move on. A business needs to make their booth stand out – that’s what you’re after.”
Finding Virtual Tradeshows In investigating this topic searching for the topic in www.google.com was very useful. Also check the exhibitions section in the resources area of the members area of the OMRC.
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