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Business Communication 7e Ober

Chapter 4 The Writing Process. Business Communication 7e Ober. The process of writing. Specify the purpose of your message and analyze your audience. Compose a first draft of your message. Revise for content, style, and correctness. Arrange documents in a standard format.

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Business Communication 7e Ober

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  1. Chapter 4 The Writing Process Business Communication7eOber

  2. The process of writing • Specify the purpose of your message and analyze your audience. • Compose a first draft of your message. • Revise for content, style, and correctness. • Arrange documents in a standard format. • Proofread your document for content, typographical, and format errors.

  3. Persuasive appeals are based on • Ethos: Credibility • Pathos: Emotion • Logos: Logic

  4. Purpose of a routine request General: To determine whether the laser printer has the features I need. Specific: To get answersto four specific questions.

  5. Purpose of a persuasive message General: To secure permission for my preschool students to tour a restaurant and have lunch. Specific: To secure permission for my preschool students to tour Salad Haven Restaurant and have lunch between 11 a.m. and 1 p.m. (its busiest time).

  6. Remember thisabout your audience • No one is perfect. • People need specific information. • Most people are honest and reasonable. • People don’t like to be “talked down to.” • People want to know what they will gain by taking action. • Most people are likely to react to your message the same way you would if you had received it.

  7. Writing your first draft Avoid writer’s block Choose the right environment. Schedule a reasonable block of time. State your purpose in writing. Engage in free writing. Avoid the perfectionist syndrome. Think out loud. Write the easiest parts first.

  8. Proofreaders’ marks

  9. Proofreaders’ marks (cont’d) sp Sincrely yours,

  10. Standard letter format January 19, 2008 Ms. Ella Shore, President Department of Journalism Mountainside College Great Falls, MT 59404 Dear Ms. Shore: Subject: Yearbook Advertising Thank you for thinking of The Book Mark when you were planning the advertising for next year’s yearbook at Mountainside College. We  4 Center page vertically and use default margins.  2  2  2

  11. from taking a full-page ad, we are happy to purchase a quarter-page ad, as follows: • The ad should include our standard trademark and the words “Welcome to The Book Mark.” • The ad should appear in the top-right corner of a right-facing page. • Our logo is enclosed for you to duplicate. I am also enclosing a check for $275. Best wishes as you prepare the fifty-fifth edition of your yearbook. • Sincerely, • Joseph W. Dye • Sales Manager • rmt • Enclosures • c: Advertising Supervisor  2  2  2  2  4  2

  12. Standard memo format  Tab MEMO TO: Max Dillon, Sales Manager FROM: Andrea J. Hayes DATE: February 25, 2008 SUBJECT: New-Venture Proposal I propose the purchase or lease of a van to be used as a mobile bookstore. We could then use this van to generate sales in the outlying towns and villages throughout the state. We have been aware for quite some time that many small towns around the state do not have adequate bookstore facilities, but the economics of the  2  2 Center page vertically and use default margins.  2  3  2

  13. Standard memo format (cont’d) length of our stay to the size of the town and the amount of business generated. Please let me have your reactions to this proposal. If you wish, I can explore the matter further and generate cost and sales estimates in time for your next manager’s meeting. jmc Attachment  2  2

  14. Standard e-mail format

  15. audience analysis brainstorming drafting editing free writing mind mapping organization revising writer’s block Key terms

  16. April 31, 2007 Mr. Thomas Johnson, Manger JoAnn @ Friends, Inc. 1323 Charleston Avenue Minneapolis, MI 55402 Dear Mr. Thomas: Proofreading

  17. Proofreading (cont’d) • As a writing consultant, I have often aksedaud- • iences to locate all teh errors in this letter. • I am allwayssurprized if the find all the errors. • The result being that we all need more practical • advise in how to proof read. • To aviod these types of error, you must ensure that • that you review your documents carefully. I have • preparred the enclosed exercises for each of you • to in your efforts at JoAnne & Freinds, Inc.

  18. Proofreading (cont’d) • Would you be willing to try this out on you own • workers and let me know the results. • SincerlyYours • Mr. Michael Land, • Writing Consultant • [Enclosure]

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