7 Basic Principles Of Online Store Usability

1. 7 Basic Principles Of Online Store Usability For most experienced owners of online stores, it is obvious that the appearance of the product's web page directly affects the level of sales. It is on the web page that the buyer gets all the information about the product and decides whether to buy the product. Therefore, it is very important that with a small size, such a page can convey the maximum amount of useful information to the buyer, because the usability of the online store directly depends on this. 7 basic principles of online store usability To create a proper product web page, you should know the basic usability principles that are presented in this article. Of course, one of the best ways to determine the usability of a site is to communicate with its visitors and for that you must look for $1 Web Hosting Canada. Do surveys among your target audience, as well as conduct usability testing of your store, and then you will be able to determine exactly what your project needs to increase sales. High-quality product visualization It is very important for the user to visually observe the product. Modern technologies are already developed enough to provide customers with high-resolution photos and videos of products. A 360-degree view is becoming more and more popular among online stores. The user should get the maximum amount of information about the appearance of the product from its photos, so as not to be afraid of making a mistake in the purchase. Fast loading No matter how high-quality and informative your product images are, they don't make sense if they load too slowly. High loading speed increases the usability of the site and saves time for your customers. Images are not always the cause of slow loading. It is important that a large number of DNS records and HTTP requests do not slow down the site. Make sure that the user's query execution time is minimal. To ensure a good download speed, it is also very important to place your project on $1 Hosting UK with high uptime and powerful servers. Detailed description Since the product web page plays the role of a consultant in a real store, it should be able to answer any customer questions. But to improve usability, the amount of information alone is not enough. It should be well structured and readable. The user should not be loaded with unnecessary text, being able to easily navigate it and search for the necessary information. Highlight the most important information about the product name, price, delivery, and payment. it should always be in a prominent place. Navigation If your online store has a fairly large number of products and there are filters that may prevent the user from seeing $1 Hosting some products, then you should make it easy to navigate between them. And, never forget to use Wordpress Hosting Australia services for quick help. There are several ways to show the customer products that are most likely interesting to them:

2. — "recommended products»; — «related products»; - "together with this product looked»; — "along with this product I bought". This way, the customer can not only find the product they need, but also get acquainted with other interesting products. Call to action (call to action) When the user has found the product and read it, you should encourage them to take action. This should be done correctly and clearly. Basic rules for a good CTA: Brevity and focus on action, such as the "Buy now" and "Add to cart" buttons»; It should be noticeable, bright and stand out; The STA should be clear and not too intrusive.