Chapter. 8. Observation, Focus Groups, and Other Qualitative Measures. Research. Quantitative research: research involving the use of structured questions in which response options have been predetermined and a “large” number of respondents are involved
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Observation, Focus Groups, and Other Qualitative Measures
Direct versus Indirect
Disguised versus Undisguised
Structured versus Unstructured
Human versus Mechanical
Appropriate Conditions for the Use of Observation
Advantages of Observational Data
Limitations of Observational Data
Moderator’s Role and Responsibilities
Reporting and Use of Focus Group Results
Online Focus Groups
Online Focus Groups…cont.