Logic and Logical Fallacies, Ch 6, and Visuals, Ch 5, RRW - PowerPoint PPT Presentation

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Ch. 6, Logic

And Ch. 5, Use of Visuals, RRW

Example, Ch 1, Ch 22, Positioning: The Battle for Your Mind
Application of Figures of Speech / Tropes… What are the major figures of speech used in Ch. 1?
Does Ch. 22 have any logical fallacies?
Group activity…

The book is #5 for Amazon sales, marketing….
Ch 22…
MA-P: All large (and small) businesses need to “position” themselves correctly in order to prosper.
Mi-P: The (Catholic) church is essentially an enormous business.
Con: Therefore, the church needs to “position” itself correctly in order to prosper.
Enthymeme: The (Catholic) church is losing parishioners, and therefore it needs a corporate communications program based upon “positioning.”
The chuch is essentially like a large business, corporation (based on analogy)…
Logical fallacy? Or do you “buy into” their argument?

Compare Wadsworth Handbook, pp. 74-78…
Syllogism: MA-P; Mi-P; Conclusion… (p. 75 WH)
Enthymemes (p. 76 WH): Melissa is on the Dean’s List; therefore, Melissa is a good student.