CVB ORGANIZATIONAL/FLOW CHART A-CC Classic Center Authority Board CVB Adv. Bd. CVB Stakeholders Attractions Lodging Restaurants Retail
WHAT WE DO • Serve as a catalyst for action • Compete for visitors
Bureaus Target Three Market Segments: • Individual Consumer/Leisure • Motorcoach/Group Tour • Meetings/Conventions
TARGETING LEISURE TRAVELERS: • Advertising • Brochures • Visitors Centers • Consumer/Trade Shows • Fam Tours • Public Relations
Top 25 Arts Destination • An e-mail “get out the vote” campaign landed Athens on AmericanStyle Magazines Top Arts Destinations list for 2002!
FY02 HOTEL-MOTEL TAX: $1,285,303 + CVB’s Portion: $403,842
TOURISM IS THE SECOND LARGEST INDUSTRY IN GEORGIA. TOURISM IS A LEADING INDUSTRY IN ATHENS. ($144+ million, ‘01 tourism expenditures)
THE AVERAGE TOURIST SPENDS $117.00 PER PERSON PER DAY.
TOURISM IS GOOD FOR GEORGIA BECAUSE: • It pumps millions of dollars of new money into the community. • It supports over 200,000 jobs. • It stimulates small business development. • It helps to support over 9,000 businesses across the state.
NOW THAT YOU KNOW: HELP US SPREAD THE WORD!