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Discover Athens: Your Gateway to Thriving Tourism and Cultural Adventures

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The Athens Convention and Visitors Bureau (CVB) serves as a catalyst for attracting visitors to Athens, Georgia. By targeting diverse market segments, including leisure travelers, motorcoach tours, and meetings and conventions, we promote Athens through effective advertising, brochures, visitor centers, and various public relations efforts. With significant funding from hotel-motel tax and a committed team, the CVB aims to enhance tourism, support local businesses, and stimulate economic growth. Join us in spreading the word about Athens, a top arts destination!

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Discover Athens: Your Gateway to Thriving Tourism and Cultural Adventures

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  1. Experience a Masterpiece

  2. WHAT IS A CVB?

  3. CVB ORGANIZATIONAL/FLOW CHART A-CC Classic Center Authority Board CVB Adv. Bd. CVB Stakeholders Attractions Lodging Restaurants Retail

  4. WHAT WE DO • Serve as a catalyst for action • Compete for visitors

  5. Bureaus Target Three Market Segments: • Individual Consumer/Leisure • Motorcoach/Group Tour • Meetings/Conventions

  6. OUR MISSION IS TO SELL ATHENS

  7. HOW WE DO IT

  8. TARGETING LEISURE TRAVELERS: • Advertising • Brochures • Visitors Centers • Consumer/Trade Shows • Fam Tours • Public Relations

  9. Familiarization (Fam) Tour

  10. COOPERATIVE MARKETING

  11. Top 25 Arts Destination • An e-mail “get out the vote” campaign landed Athens on AmericanStyle Magazines Top Arts Destinations list for 2002!

  12. HOW WE ARE FUNDED

  13. FY02 HOTEL-MOTEL TAX: $1,285,303 + CVB’s Portion: $403,842

  14. MEETINGS AND TOURISM IS THE LARGEST SERVICE INDUSTRY IN THE WORLD.

  15. TOURISM IS THE SECOND LARGEST INDUSTRY IN GEORGIA. TOURISM IS A LEADING INDUSTRY IN ATHENS. ($144+ million, ‘01 tourism expenditures)

  16. THE AVERAGE TOURIST SPENDS $117.00 PER PERSON PER DAY.

  17. TOURISM IS GOOD FOR GEORGIA BECAUSE: • It pumps millions of dollars of new money into the community. • It supports over 200,000 jobs. • It stimulates small business development. • It helps to support over 9,000 businesses across the state.

  18. NOW THAT YOU KNOW: HELP US SPREAD THE WORD!

  19. Volunteers

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