MKT 441 homework MKT 441 Entire Course MKT 441 Week 1 Individual Assignment The Importance of Market Research • MKT 441 Week 1 Individual Assignment The Importance of Market Research • MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis • MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline • If your selected organization uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the organization. • • If your selected organization does not currently use marketing research, describe the different types of marketing research that would be beneficial to the organization.
MKT 441 homework MKT 441 Week 2 Individual Assignment Global Market Research Case Study Analysis MKT 441 Week 2 Individual Assignment Market Research Plan Phase 1 Problem Identification and Project Outline • Describe the situation discussed in the case. • • Identify the key issues for the organization in your selected case. • • Discuss possible ways the organization might address these issues. • Based on your selected scenario, identify the detailed areas in which market research is needed, such as population, target market, and per capita, and describe their importance to the organization in the selected scenario. • • Develop an outline with headings and a brief paragraph for each of the sections you anticipate having in your final Market Research Implementation Plan. You may decide to change these sections in future weeks.
MKT 441 homework MKT 441 Week 3 Individual Assignment Market Research Implementation Plan Phase 2 Research Tools Paper MKT 441 Week 3 Individual Assignment Market Research Tools Paper • • Select four different research tools. • • Compare and contrast your selected research tools. • • Analyze the applicability of your selected research tools to your selected scenario. Which tool is the most applicable? Which tool is the least applicable? • Write a 1,050- to 1,400-word paper in which you differentiate among the research tools used in primary and secondary research. In your paper, discuss the differences in primary and secondary research when using qualitative and quantitative approaches and indicate which tools are used for each approach and why.
MKT 441 homework MKT 441 Week 4 Individual Assignment Marketing Strategies Proposal Kudler Paper MKT 441 Week 4 Individual Discussion Question • • Analyze the market research data sets contained in the Kudler Fine Food’s Market Research Results located on the student website. • • Convert the data sets into marketing information. • • Identify any trends that exist in the data for the most recent marketing surveys. • Assume you are a field marketing professional, responsible for marketing your company's products in the South Florida region of a medium-size corporation. You receive a CD from your corporate marketing group, based in Detroit, Michigan, which includes a set of electronic files containing print advertisements ready for you to use in magazines you choose in South Florida.
MKT 441 homework MKT 441 Week 5 Individual Assignment Market Research Implementation Plan Final Paper • • Select two of the four market research tools you analyzed in your Research Tools Paper (Workshop 3) and develop at least two survey instruments, such as semantic differential, Likert Scale, and questionnaire, based on these tools. Recommend sampling procedures for the implementation of the survey instruments.
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