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How to Gain Support for Your Library in Tough Times

How to Gain Support for Your Library in Tough Times. How to Remain Relevant?. Maintaining A Balance. A. Managing the Business Operation. B. Managing the Image and Perception of the Business. The Cost of Failure. The Cost of Failure. American Medical Association Parent-Teacher Association

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How to Gain Support for Your Library in Tough Times

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  1. How to Gain Support for Your Library in Tough Times

  2. How to Remain Relevant?

  3. Maintaining A Balance A. Managing the Business Operation B. Managing the Image and Perception of the Business

  4. The Cost of Failure

  5. The Cost of Failure • American Medical Association • Parent-Teacher Association • Masonic Service Association • Independent Computer Consultant Assoc

  6. The Cost of Failure • American Medical Association • 1960 – 1.5 million / 2013 – 228,000 • Parent-Teacher Association • 1960 – 12 million / 2013 – 2 million • Masonic Service Association • 1954 – 4 million / 2013 – 1.5 million • Independent Computer Consultant Assoc • 2001 – 2,000 / 2010 - Discontinued

  7. Contributing Factors

  8. Contributing Factors • Changes in technology • Changes in customer needs and values • Shrinking revenue sources • Changes in legislation and regulation • Increased competition • Impact of catastrophic event

  9. Manager’s Toolkit

  10. Tools for Building Relevance • Bridge the technology gap and build a framework for the future • Rigorously define the member market • Investigate and actively pursue alternative revenue sources • Evaluate member benefits annually • Develop scenarios for disaster recovery

  11. How Do You Measure Success?

  12. How to Measure Success • Providing exceptional member benefits • Increase in association membership • Increase in annual conference attendance • Increase in volunteer participation • Increase in strategic partnerships • Competing with alternative service offerings

  13. Managing the Image and Perception of the Business

  14. Marketing / Communication Strategy Increase Donor Contributions * Potential Impact of successful strategy Increase Conference Attendance Increase New Members Increase Recognition Increase Political Clout

  15. Thank You

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