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Marketing mix

Marketing mix. Defined as the 4 Ps of marketing Price Product Promotion Place Together they blend to help the business carry out its marketing strategy. Product. The word used to describe the product Or the service provided. Promotion.

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Marketing mix

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  1. Marketing mix • Defined as the 4 Ps of marketing • Price • Product • Promotion • Place • Together they blend to help the business carry out its marketing strategy

  2. Product • The word used to describe the product • Or the service provided

  3. Promotion • This is about the different methods used by the business to communicate with their customers – current and future ones • There are many different types: • Advertising / direct selling / point of sale / direct marketing

  4. Place • This part of the marketing mix is to do with where the products or services can be bought. • Internet • Retail shop • Mail order • Telephone ordering

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