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Agenda. Eventers Second-hand fair Site assessment Marketing and Finance Control management Conclusion. Eventers Providing low cost niche events that build a relationship with its visitors. 225 Holloway Road London N7 8DB Telephone: +44 (0) 20 7133 2094 Fax:
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Agenda Eventers Second-hand fair Site assessment Marketing and Finance Control management Conclusion
EventersProviding low cost niche events that build a relationship with its visitors. 225 Holloway Road London N7 8DB Telephone: +44 (0) 20 7133 2094 Fax: +44 (0) 20 7320 1237 Principal contact: Sophie Downing E-mail: sophie@eventus.co.uk Web address: www.eventus.co.uk
EventersProviding low cost niche events that build a relationship with its visitors. What makes us different? Passion Ideas Team Niche market Low-scale events Low-cost events Resources available: Work force Props Catering Flyer/poster design Distribution Our experience Our knowledge
EventersProviding low cost niche events that build a relationship with its visitors. Similar events: Book fair Middlesex University Second-hand fair London South Bank University Clothes’ fair City & Islington College Project partners’ profile: Educational institutions London-based Low budgets Volunteer help
Second Hand Fair • Organised by students for students ‘Bring what you don’t need, Buy what you do – Come and look for a bargain!!!’
Why a Second Hand Fair? Low costs > High Profit Cheap entry fees for buyers and raise money from stall holders ‘rent’ Previous successful event held at City Campus Take advantage of the many adverts placed around the university by students selling unwanted belongings. Opportunity for further income from selling smoothies Aimed at all students but specifically ‘freshers’
S.M.A.R.T Specific – Our main event objective is to raise £500 using a £200 budget Measurable – At the end of the event we will total our takings, minus our costs and calculate profit and whether we have reached our target Agreeable - Our goal has been agreed according to budgets and income source Realistic – The event will be held in Southside within the University and university tables will be borrowed to use for stalls. Time – The event will open at 10am and close at 5pm
Marketing • What makes us different? • Variety of items for sell • Possibility to earn some cash • Opportunity to shop for a bargain • Relaxed and friendly atmosphere • Contribution to VSO donation
Promotional materials 2 weeks before Handing out flyers (on daily basis) 2 weeks before Putting out posters (September 2009) Advert in VerveZine Internet presence Poster and flyers creation The same day LMU Intranet’s message Post-Event experience Article for VerveZine
Budget Second Hand Fair 2009Financial Plan
Sponsorship Commercial Sponsors - Blackwell In-kind sponsors Donations
Sponsorship Second hand fairSponsors • £200 - Good will gesture • Free Promotion- Increase in brand awareness • Extra services available- Possibility to sellNUS cards • Blackwell vouchers- Possibility to sellbooks
Responsibilities • Sophie – Event Manager • Maria – Assistant Event Manager • Joanna – Financial Director • James – Health and Safety • Karina – Promotion Director
Schedules • Promotion • Event Build – Up • The Event
The Environment • No excess traffic on the Roads • No noise pollution • Good quality fruit smoothies
Conclusion OCTOBER 7TH 2009 SECOND HAND FAIR SOUTHSIDE, STAPLETON HOUSE 10AM – 5PM SEE YOU THERE !
Thank You For Listening Any Questions?
