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Join our workshop to brainstorm and expand on who should be PTA members. Explore year-round membership strategies and roles related to PTA leadership positions. Set goals, take action, and access resources to grow your membership base. Be part of the change!
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Workshop Objectives • Expand your ideas about who should be members of PTA • Learn how PTA is relevant for each stakeholder group. • Gather ideas for building your PTA membership… beyond the usual suspects!
Brainstorm Session… • You will have 5 minutes at your tables to come up with as many PTA stakeholders as you can… • Be creative… • Be prepared to “defend” who is on your list!
Is membership a “once-a-year/back-to-school” campaign? How can membership be year-round?
How is membership a part of the following: • PTA Treasurer • PTA Program VP/Chair • PTA Secretary • PTA Advocacy VP/Chair • PTA Board Member • PTA Volunteer VP/Chair • PTA Extension VP/Chair
… Everyone saw PTA as the “go-to” organization to improve things for kids, families, schools and communities?
PTA’s National Strategic Plan’s Membership Goal: A 2% increase in membership.
Suggested Membership Outreach Steps: • Identify and issue or target area • Membership is in decline • Lack of diversity in members • Relevance of PTA in your area • Assess your ability to change that issue or area\ • Capacity of your PTA • Ability to change • Lack of programming
Suggested Membership Outreach Steps: • Create solutions • Create action steps • Take ACTION! • Measure your progress • Evaluate successes or shortfalls
PTA has great resources to help you grow your membership… • Membership Marketing Templates (in CD) • Brochures and Posters • Reproducible materials • Staff support to states • Training modules • Advocacy materials • Programs like “Three for Me” • And more