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key success factors
Personalized service

Efficient back-office processing

Active CRM

Strong MIS

Credible research team

Key Success Factors
competition analysis
Competition Analysis
  • Increased competition from existing and new players
  • Brokerage War
    • Not sustainable for new players
    • Volume - Price inelasticity(Volume function of Capital & Risk Appetite)
  • Past experience of Price Wars
competition analysis4
Competition Analysis

4. Lower operating costs (Angel advantage)

  • Servicing Bottom of the Pyramid
  • High OPM% v/s Competition
competition analysis5
Competition Analysis

4. Lower operating costs (Angel advantage)

  • Servicing Bottom of the Pyramid
  • High OPM% v/s Competition

5. Competitive pricing model replication

business during sensex downturn
Business during Sensex downturn
  • Strong economy
  • Correction, if any, would be short term
  • Memoirs of 2001
  • Angel’s gameplan
    • Fee based income from large AUMs
    • Lesser impact due to increased penetration, large client base
    • New Client acquisition : ~ 10,000 per month
key tenets of angel s strategy
Continued focus on retail customers
  • Extensive branch expansion
    • Over 180 new planned branch opening by H1 FY10
  • Diversification of financial product offerings
    • Margin funding, wealth management, distribution of investment and loan products
  • Consolidation
Key Tenets Of Angel’s Strategy
key tenets of angel s strategy8
Key Tenets Of Angel’s Strategy

Continued focus on retail customers (1/2)

Number of Households

Aggregate Disposable Income

Source: McKinsey Global InstituteNotesHousehold categorization data denotes annual householdincome (Rs Thousand in 2000 terms)

Source: McKinsey Global InstituteNotesHousehold categorization data denotes annual householdincome (Rs Thousand in 2000 terms)

key tenets of angel s strategy9
Key Tenets Of Angel’s Strategy

Continued focus on retail customers (2/2)

Retail/ Institutional split across countries (2005)

AuM,2005

(USD trillion)

49.1

22.3

5.3

3.2

2.2

2.2

1.9

1.4

1.4

1.3

1.3

0.17

0.5

Source: Central banks; national accounts; national insurance and asset management associations; BCG analysis.

key tenets of angel s strategy10
Continued focus on retail customers
  • Extensive branch expansion
    • Over 180 new planned branch opening by H1 FY10
  • Diversification of financial product offerings
    • Margin funding, wealth management, distribution of investment and loan products
  • Consolidation
Key Tenets Of Angel’s Strategy
key tenets of angel s strategy11
Key Tenets Of Angel’s Strategy

Extensive branch expansion

Angel – Own Branches expansion

234

170

74

48

Source: Company

key tenets of angel s strategy12
Continued focus on retail customers
  • Extensive branch expansion
    • Over 180 new planned branch opening by H1 FY10
  • Diversification of financial product offerings
    • Margin funding, wealth management, distribution of investment and loan products
  • Consolidation
Key Tenets Of Angel’s Strategy
key tenets of angel s strategy13
Key Tenets Of Angel’s Strategy

Diversification of financial product offerings

CAGR

Case study: US Consumer financial asset mix, (1982-2002)

USD trillion

Cash, Deposits & Others

7 %

7.6

11.8

17.2

27.5

29.9

8 %

Equity

Insurance

7 %

Pension

10 %

Mutual Funds

15 %

In 2004, Indian households had c. 83% of their financial assets invested in Savings and Mutual Fund products

Source: ICI, US Consumer Survey Report, Federal Reserve Bulletin, BCG Analysis

key tenets of angel s strategy14
Continued focus on retail customers
  • Extensive branch expansion
    • Over 180 new planned branch opening by H1 FY10
  • Diversification of financial product offerings
    • Margin funding, wealth management, distribution of investment and loan products
  • Consolidation
Key Tenets Of Angel’s Strategy
key tenets of angel s strategy15
Key Tenets Of Angel’s Strategy

Consolidation

Total number of terminals in a broking houses

Study covered c. 200 equity broking houses in India

Source: “India’s Leading Equity Broking Houses 2007”, Dun & Bradstreet

q a next step
Q& A

Next Step

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