BUSINESS STRATEGY. FMA3093 INTERNATIONAL BUSINESS MANAGEMENT SEMINAR. International Strategic Management.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
INTERNATIONAL BUSINESS MANAGEMENT SEMINAR
International strategic management is a comprehensive and ongoing management planning process aimed at formulating and implementing strategies that enable a firm to compete effectively internationally.
The discussion about the pressures on the firm of achieving global integration and local responsiveness has become known as the integration-responsiveness (IR) framework.
Pressures for Global Efficiencies
Firm views the world as
single marketplace. Goal
is to create standardized
Firm combines benefits
of global scale
efficiencies with benefits
of local responsiveness
Firm uses core
competency or firm-
Firm operates as a
collection of relatively
Pressures for Local Responsiveness/Flexibility
Develop a mission statement
Perform a SWOT analysis
Set strategic goals
Develop tactical goals and plans
Develop a control framework
Overall cost leadership