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Presentation Transcript
football as a frame
Football as a frame
  • 1. Why football? Epicentric position in globalisation
  • 2. Intensification of social and cultural connectivity
  • 3.Growing sense of globality (single place)
  • 4.Glocalisation: function of localities
universalism and particularism
Universalism and particularism
  • The pyramide of global governance
  • Universalisation of particularism – cultural relativisation: glocal game
  • Particularisation of universalism – chain of global connectivity
the universalisation of particularism
The universalisation of particularism
  • Local initiatives – local traditions
  • Community structuring
  • Distinctive features

The particularisation of universalism

  • International system
  • The structure of governance
  • Forging effect – global structure

Globalised comradeship

Globalised hooliganism


Local events

the postmodern aspect of football
The postmodern aspect of football
  • Global interests - comradeships
  • Dedifferentiation of low and high culture
  • Deffusion of class structure - Decreasing differences
  • Circulation of labour, info, capital and commodities
  • Spectator culture represents locality, nation and cosmopolitism
  • Football remains a symbolic representation of struggle and contest between groups
  • Globalising aspect
  • Local feature derives from English soccer sub-culture
  • Today: an expression of social dissatisfaction and agressivity
  • Spreading worldwide: the creation of a hooliganistic global subculture
  • Counterculture within globalising structure
the emotional figure of fan structure
The emotional figure of fan structure


Hard core fans




Viewer fans

the frame
The frame

Glocal fans

the economic realm
The economic realm

I. The structural background of clubs

  • UK: ltd – share-holders
  • Germany, Spain, SA: elected governors
  • Italy: industrialists
  • France and Mexico, SA: media ownership
  • Different recruiting startegies

II. Merchandise sales – transfer budgets

  • TNCs: sport-related commodities
  • Deterritorialised glocality – self-invented virtual diasporas
tncs in football


global distribution – regional presence – local consumers

Location – legal regulation and corporate identity



Local symbolic ties – global recognition

Home players = heart of the team

Brand identification and brand equity

Reglocalising club identity

TNCs in football
the glocalised frame
The glocalised frame

The socio-emotional diagram for glocal fans of football

National clubs - leagues

Local-regional clubs

Global fans

International clubs


„Soccer is a game that acts symbolic, makes business and achieves a show.”

„Soccer is the pure example of glocalisation”

Sociological review on Hooliganism

TIMES on Football World Cup Games