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Presentation Transcript
football as a frame
Football as a frame
  • 1. Why football? Epicentric position in globalisation
  • 2. Intensification of social and cultural connectivity
  • 3.Growing sense of globality (single place)
  • 4.Glocalisation: function of localities
universalism and particularism
Universalism and particularism
  • The pyramide of global governance
  • Universalisation of particularism – cultural relativisation: glocal game
  • Particularisation of universalism – chain of global connectivity
the universalisation of particularism
The universalisation of particularism
  • Local initiatives – local traditions
  • Community structuring
  • Distinctive features

The particularisation of universalism

  • International system
  • The structure of governance
  • Forging effect – global structure
slide6

Globalised comradeship

Globalised hooliganism

and

Local events

the postmodern aspect of football
The postmodern aspect of football
  • Global interests - comradeships
  • Dedifferentiation of low and high culture
  • Deffusion of class structure - Decreasing differences
  • Circulation of labour, info, capital and commodities
  • Spectator culture represents locality, nation and cosmopolitism
  • Football remains a symbolic representation of struggle and contest between groups
hooliganism
Hooliganism
  • Globalising aspect
  • Local feature derives from English soccer sub-culture
  • Today: an expression of social dissatisfaction and agressivity
  • Spreading worldwide: the creation of a hooliganistic global subculture
  • Counterculture within globalising structure
the emotional figure of fan structure
The emotional figure of fan structure

Racist-nationalists

Hard core fans

Localists

Enthusiasts

Glocalists

Viewer fans

the frame
The frame

Glocal fans

the economic realm
The economic realm

I. The structural background of clubs

  • UK: ltd – share-holders
  • Germany, Spain, SA: elected governors
  • Italy: industrialists
  • France and Mexico, SA: media ownership
  • Different recruiting startegies

II. Merchandise sales – transfer budgets

  • TNCs: sport-related commodities
  • Deterritorialised glocality – self-invented virtual diasporas
tncs in football
Geographically

Geocentric

global distribution – regional presence – local consumers

Location – legal regulation and corporate identity

Polycentric

Culturally:

Local symbolic ties – global recognition

Home players = heart of the team

Brand identification and brand equity

Reglocalising club identity

TNCs in football
the glocalised frame
The glocalised frame

The socio-emotional diagram for glocal fans of football

National clubs - leagues

Local-regional clubs

Global fans

International clubs

slide17

„Soccer is a game that acts symbolic, makes business and achieves a show.”

„Soccer is the pure example of glocalisation”

Sociological review on Hooliganism

TIMES on Football World Cup Games