slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Adding Mobile to Your Advertising/Marketing Mix PowerPoint Presentation
Download Presentation
Adding Mobile to Your Advertising/Marketing Mix

Loading in 2 Seconds...

play fullscreen
1 / 14

Adding Mobile to Your Advertising/Marketing Mix - PowerPoint PPT Presentation


  • 124 Views
  • Uploaded on

Adding Mobile to Your Advertising/Marketing Mix. by:. Elaina Farnsworth, CEO. Mobile Monday Lansing, MI. WHO IS MOBILE IN THIS ROOM?. WHO IS MOBILE TODAY?. Who is Mobile T oday?. ABI Research, July 2010.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Adding Mobile to Your Advertising/Marketing Mix' - gryta


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

Adding Mobile

to

Your Advertising/Marketing Mix

by:

Elaina Farnsworth, CEO

slide2

Mobile Monday Lansing, MI

WHO IS MOBILE IN THIS ROOM?

slide4

Who is Mobile Today?

ABI Research, July 2010

According to the CTIA, the U.S. now tops 100% per capita penetration of mobile phone use (103.9%); we have 315M population vs. 327M mobile subscribers

84% of mobile phone users keep their mobile device within 10 feet of them at all times; therefore they are easily accessible by businesses

Consumer use of the Internet via mobile phone has increased over 1200% in the last few years

Average response rate to a mobile offer is between 12 – 15%; though many firms are seeing response rates exceeding 60%

slide5

What is Mobile Marketing?

According to the Mobile Marketing Association, Mobile Marketing is defined as a set of practices that enables organizations to communicate and engage with their audience in an INTERACTIVEand RELEVANTmanner through any mobile device or network.

In simpler terms, Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.

slide6

Types of Mobile Marketing

SMS

#1

Mobile Websites

Applications

Powerful

Simple

31% use

55% use

77% use

slide7

Additional Types of Mobile Marketing

1

  • MMS
  • QR Codes
  • Bluetooth (short-range - 33 feet - wireless technology)
  • Location-based Marketing
  • Voice / IVR (interactive voice response)
  • Mobile SEO
  • Mobile Commerce (Mcommerce)
  • Mobile Ads (with video or audio)
slide8

SMS MOBILE OFFER

mobile

to

(810)-407-5431

TEXT THE WORD

slide9

Why is Mobile an Important Channel?

Studies Show:

97% of consumers read text messages within 15 minutes of receipt, and respond to them within 1 hour

38% said they had taken action based on mobile ads

30% said mobile ads had led them to share information

22% said mobile ads had influenced a purchase decision

1/3 of mobile searches are tied to local

27% of U.S. mobile web users have clicked on a mobile ad

53% of mobile users would share their location to receive relevant ads

Mobile coupon redemption is 10X that of traditional coupons

By 2015, more than 50% of mobile users will participate in mobile banking

slide10

How Do You Get Started?

Define the goals of what you are trying to accomplish

Decide to “DIY” or get help

Set budget

Stay TRUE to your brand

Create your mobile website

Establish your Mobile Social Media - “MOSO”

Claim your business on location based services

Immerse yourself in mobile marketing

Run a mobile campaign

slide11

What Should You Know?

ALWAYS GET EXPLICIT PERMISSION

Opt customers in

Tell them specifically what they are ‘opting-in’ to

Give customers the option to ‘opt-out’ in every message

No false advertising

Never use a third party list – PERIOD

Never hold a contest or sweepstakes without legal advice

Never collect data on anyone under 13 years of age

Never use the word FREE unless everything is 100% free in the campaign

Follow MMA’s Best Practices Guidelines

slide12

Mobile Monday Lansing, MI

THE WORLD IS MOBILE.

ARE YOU?

YES!

slide13

MTAM

Elaina Farnsworth

www.elainafarnsworth.com

www.mobilecomply.com

Twitter: @elainafarnsworth.com

Facebook: /mobilecomply

efarnsworth@mobilecomply.com

Website

Business Card

slide14

THE WORLD IS MOBILE. ARE YOU?

Elaina Farnsworth

www.elainafarnsworth.com

www.mobilecomply.com

Twitter: @elainafarnsworth.com

Facebook: /mobilecomply

efarnsworth@mobilecomply.com

Website

Business Card